Whether you are SEO or not, understanding search is a basic ability, whether Baidu or Taobao or WeChat. Well, let's get back to business and return to the theme.
Before talking about this question, let me talk about why I only wrote long tail keywords or brand words, not main keywords or industry words, because it is difficult for business main keywords/industry words, such as house decoration, mahogany furniture, King Glory, to get good rankings on third-party platforms. It is natural to understand SEO, and words with bigger Baidu index, Generally, it is the big stand in front (high weight)
In fact, for many enterprises or individuals, there is no need for the so-called traffic words. What they need more is accurate long tail keywords or ranking of their brand words. Because many small enterprises do not have professional SEO personnel (it is usually too expensive to ask experts to rank first, and it is impossible for experts to write articles for you and send them to the outside chain), most of the enterprise websites built can only be used to see, let alone the long tail business keywords have rankings, or even search for company names and brands.
Now online traffic is more and more expensive, so many small and medium-sized enterprises (mostly 2B businesses) still want to obtain some business that comes naturally for consultation, so there are many questions like the title in the question article
Story 1: Once a strange friend called me and said that he was a fan of my public account. After reading many articles, he said that he had a puzzle: he said how to optimize the keyword of after-sales maintenance of air conditioners of a certain brand in a certain province (I removed the province and brand) to Baidu's home page, and he said that he saw his peers posted on a classification (the first three classification stations in the previous industry) on Baidu's home page, Why can't I make it myself. I told him whether the content of that article was particularly good and perfect. He said no. Do you know why?
Story 2: A young lady has made a word "Tiaoyin XXXX" on Baidu's home page, saying why no one has added his WeChat for a month. It should be. I asked her where she posted it and how she got it. I went to see his Sina blog and said that it was written by Kuaibai (it's not expensive for him to spend Kuaibai). Do you know why?
Continue to look down with questions.
What platform is good for long tail keywords/brand words? Actually, again, as long as you can search, you will know. I don't know who said that your competitor is your best teacher.
A friend who is doing SEO has an article, which was first posted on his personal public account, with more than 300 fans. Currently, he has read 5000+articles. At the same time, it has been published on Sohu We Media, reading 7000+articles. It has been published in short books for nearly 20000 readers. At present, more than 100 people have consulted WeChat online. Then look at the article in story 2 above. Why hasn't anyone added it?
Because his long tail keyword index is less than 100, and he introduced himself as soon as the content came in, just like I wrote this article. At the beginning, I told you how to optimize, and when you saw the end, I wrote that if you wanted to optimize, which would be better?
How to optimize ranking?
When it comes to how to optimize rankings, it comes back to SEO techniques. Whether it's your website or the content you send on a third-party platform, you want to search for a keyword and rank it on Baidu's home page, right. OK, if it is a brand word, you can see the Baidu Dominant Screen article before my blog
If it is not a brand word, for example, how to play the word "Douyin" as I mentioned above, or how to run the applet with more specific requirements.
OK, to optimize the long tail keyword ranking, there are three cores, and you must remember.
The first is the platform. Your long tail keyword must be posted to a high weight website. You may ask me, how do I know which is high weight? It's very simple. Use the most core keywords of your business to rank in the top ten of Baidu Search Nature, or you can search blogs, forums, decoration forums, game forums and other natural top ten articles to register and post. Classification information, such as 58, go to market, etc.
The second core is content. What does it mean? It means that the content you send must be rich and valuable, because the click factors of ranked users and the influence after entering are very large. Many people will tell you that the garbage is still in the front row, so why should I do a good job? What you see may be done in an abnormal way.
The third core is quantity. How do you understand this? Why didn't you mention the outer chain? Because this is an article posted by a third party, not your own website, and it is used to improve the weight and ranking of the outer chain. In the first real case above, he said why others were in the queue. Because they were in the queue, it was only one left after tens or hundreds of messages were sent by others. SEO said frankly, the hardest thing is to do it.
