Welcome to Hua'an Notes! Personal notes, job blog

SEO optimization details:
Long tailed words, website weight, website map, title tag, inner chain, outer chain, 301 redirect, URL static, 404 pages, anchor text, friendship links, search spiders, secondary domain names, power reduction K stations, robots.txt, keyword density
What is the website weight, its significance and how to improve it?

Baidu Encyclopedia defines: website weight refers to the evaluation and evaluation of the authority of websites (including web pages) given by search engines to websites (including web pages).
In fact, Baidu has never admitted that Google had PAGE RANK, or PR for short, earlier in the year, but Google suspended updating as early as 2013. In 2016, some tools that display PR in cooperation with Baidu were also offline. The current website PR is the same as before.
Now SEO can't be done as slowly as before. The boss and the people who do it are impetuous, and can't afford to wait, right.

The first meaning of high website weight is easy to talk about friend chain cooperation

Many people talk about the weight of friendship links as the first principle, or even the only one. In fact, this is wrong. Why? First, the website weight is true or not, that is, the weight can be brushed out, and many new SEOs do not know.


Second, judging a website is good or bad depends on many aspects. In addition to the fact that the specific traffic cannot be seen every day, you can also see the collection, main keyword ranking, snapshots, number of external links, whether the domain name has the right to decline, and so on. Third, the weight checking tools are different. He uses the webmaster tool to find out that the weight is relatively high, and the weight is relatively low. The tools should be consistent.


The second meaning of website weight can indirectly show certain traffic and keyword ranking.


More importantly, if the overall weight of your website is high, it can also lead some weight to other columns and pages, which is why the weight of the root website also matters when the last article was written about web inclusion.


As for the high weight of the website, it doesn't make sense if you don't understand the boss's completion of tasks. Now the boss doesn't care how much your weight has done for me. He will only ask you how much natural traffic has come and how much effect (registration, consultation, or order). You may think in your heart, isn't this what the operation does? The operator will say that your traffic is not accurate, of course, the conversion is poor hahaha. As a novice SEO, I would like to say that, younger sister, the traffic of new stations is not available, and you still want to be precise, there is no quantity, so where is the quality?


How to improve the website weight?


For improving the weight of the website, there is no saying that new and old stations need to improve the weight. There is no quick or quick talk.


If there is, brush is the fastest, but what's the significance of this increase in website weight? Huff the boss or investors, or comfort yourself? Here are some normal ways to improve the website weight (white hat SEO method, both new and old stations are practical), with case reference.


1. The website server is stable

The stability of the website server is the core key. If Baidu cannot access the website when grabbing the page, and the website opens slowly, these may directly lead to not including your website, which will inevitably affect the weight of the website. At the same time, even some old websites with good weight will drop in website ranking and inclusion in case of server failure (many times in a month).


Most servers are unstable, either they have not selected a good server service provider before, or they are attacked by competitors. In short, this is very important in website optimization, and we must pay attention to it, not only technology, but also the boss.


2. Do a good job in website basic SEO optimization

Basic optimization is best done once when building a website, for example: three elements of website TDK: title, description, keywords, website breadcrumb navigation, overall website keyword layout, website map, robots file, website 301 jump, 404 page, image alt attribute, etc. To put it bluntly, if you want to do a good job, you must first sharpen your tools. To improve the weight of the website, the foundation is essential.

3. Centralized site weight

In order to focus the weight on the home page of the website, we do not want the weight to be imported into other pages when we do the site links, we should use the nofollow tag in the links, such as about us, registration, customer consultation, or some activity pages.


4. The website should be updated and original

The weight is closely related to the number of keywords on the website, so it is necessary to increase the number of keywords on the website. If you are an article website, you need to solve the problem of articles. If you are a B2C website, you need to solve the problem of product content. If you are providing information, you need to solve the problem of a large amount of information content. Many people don't know how to arrange content.


Therefore, before starting a website, it is necessary to plan the keyword thesaurus of the website as a whole and fill in the content according to the planned thesaurus. As for those big stations, such as Baiyang, which once had millions of B2B stations, that is, whether they have submitted one by one manually, written the SEO rules, laid out the page, and let the technology submit in layers.


Again, the updated content of the website must be related to the website. With more content, it is possible to increase the number of pages included on the website. If a peer website includes only dozens of pages, the weight of the website is difficult to be higher than a website containing tens of thousands of pages.


5. Add the external chain of the website


To improve the weight of the website, the outer chain is indispensable. Now many people think that the outer chain is just a simple way to send Sina blogs. In fact, that's easy for you. How to add the outer chain is shown in the relevant reading below. Write it here again.


The external chain is divided into general external chain and friendship link. And the external chain of friendship links is the most important thing to improve the website weight.


The outer chain is generally divided into plain text, link, and anchor text. Most people have the first two types of external links, because it is difficult to leave a link to a third-party forum. If it is a blog, there are too many links of the same type, which is not very useful.


OK, the above is the general method of how to improve the website weight.


Although it is a method many years ago, it is still practical. Don't tell me that you don't have a big station. You can find a big station. As for the money or relationship, it depends on you. Now to do weight and ranking, you can either really quickly arrange or slowly endure. SEO is not mysterious, it has always been, but whether you are willing to spend time, can't wait.







Search "Hua'an Notes" to follow me