On October 27, the Europa Global Good Things Festival kicked off in Guangzhou! Oupai gathered global cooperative brands and held a grand press conference of "Home Evolution ONE Attractive", which launched the 29800 full case home package. This is also after 699 Huimin products have boosted household renewal, Europa once again leads the industry, upgrading from single product to full category, helping to improve the quality of Chinese household life, promoting the evolution of Chinese household, and ushering in a new era of big household!
This press conference gathered Wang Xuanqing, former director of the Ministry of Commerce, Qin Zhanxue, president of China Building Materials Circulation Association, Chen Yuan, secretary-general of China Building Materials Circulation Association, Zhuang Ruian, managing partner and senior vice president of Hong Kong CCD Hong Kong Zhengzhong Design Firm, Hu Yanli, national editor in chief of NetEase Home, NetEase Design, and Panasonic, Chivas, Xilinmen, Boss Electrical Appliances More than ten global strategic cooperation brands, such as Jinkele, Electrolux, Linnei, Hensgeya, Philips, M&D, and so on, together with Zhou Yu, the assistant president of Europa Home Group, Liu Shunping, the general manager of Europa Marketing Business Unit No.1, and Zhang Xiaofeng, the general manager of Europa Marketing Business Unit No.3, explore the evolution of the home industry and empower users to live a better life.
Wang Xuanqing, former Director General of the Ministry of Commerce From the perspective of national policy implementation, it affirmed that Europa "responds to the country's advocacy of building a large household ecosystem and providing consumers with one-stop, integrated, package and full scene household consumption solutions".
Qin Zhanxue, President of China Building Materials Circulation Association From the perspective of the industry, he expressed support for Europa to actively promote and lead the evolution of the industry's big home furnishing
Zhou Yu, President Assistant of Oupai Home Furnishing Group In his speech, he said that as the first enterprise in the industry to develop a big home furnishing strategy, Europa has accumulated six core capabilities, namely, multi-dimensional integration, global customer acquisition, overall design, flexible production, complete delivery, and global supply chain integration. It has superimposed two major infrastructure, namely, informatization and brand strength, and has made continuous efforts to achieve the ultimate goal of integrated design, one-stop matching, and package services, Promote the overall evolution of the customized home furnishing industry.
29800 Family Package
The evolution of the whole category ushers in a new era of big home furnishing!
The evolution of consumer demand is the direction of the evolution of the household industry, and also the origin of the evolution of the Europa package model.
As consumption enters a rational era, the demand for quality price ratio is increasingly prominent. Under the theme of "boosting household consumption", Oupai took the lead in launching 699 consumer friendly products in September. Once released, it ignited the market and set off a new upsurge of household decoration, fully demonstrating consumers' strong desire for one-stop and ultimate quality price comparison of household decoration. At the same time, in the era of stock, the demand for rough houses and old renovation is rising, and it is increasingly difficult for single products to meet the demand for household consumption. Instead, it is a large household with a full range of closets, clothes, wooden toilets, which can better meet the demand for consumption.
Under the consumption driven and policy call, Europa will benefit the people to the end. On the occasion of the Double 11 Europa Global Good Goods Festival, it launched 29800 full case big home packages.
The 29800 Family Package is a benefit upgrade. Liu Shunping, General Manager of the First Business Department of Oupai Marketing, introduced that the 29800 full case large household package was realized The four categories of cabinet+wardrobe+wooden door+bathroom are complete in one stop, which is a major upgrade of the 699 policy of benefiting the people, from the single category to the full category of cabinet, clothing and wooden bathroom , with“ Integrated whole case design, one-stop wardrobe and toilet, package of all kinds of delivery services ”, provide one-stop solutions to consumers at a high quality price ratio.
The 29800 full case big home package is also an evolutionary leap for big home. As the first enterprise in the industry to develop big home furnishing, Oupai has a leading big home furnishing capability. In terms of products, Oupai is an enterprise in the industry that can truly complete the full range of customized cabinets, wardrobes, wooden doors, and sanitary wares, and truly realize the integration of all categories from research and development, production, manufacturing, and delivery; Service The Oupai 29800 full case large household package is innovatively integrated into the whole case design, and the overall dynamic layout of the eight spaces of the whole house+function planning+effect matching, to restore the design effect to the maximum extent and serve the diversified lifestyle of users.
From the era of single product, to the era of whole house customization, to the era of whole house customization, Europa always leads the direction of industry change. The release of the 29800 package will usher in a new era of big home furnishing in the industry, And demarcate the threshold and standard of large household, becoming another milestone in the history of household evolution.
Gather the global champion of good things
European style Global Good Things Festival enables people to live a perfect life
Oupai Good Food Festival has been held for many years. This year, it is more innovative and evolved. It has upgraded from kitchen good food to all kinds of good food, bringing together global top goods such as closets, clothes, wooden toilets, household appliances and furniture. At the same time, Oupai innovatively perceived the important role of "whole case design" in home life, and proposed With the ability of integrated whole case design, we will integrate global good things into exclusive overall solutions, build diversified life scenes, serve the shaping of users' lifestyle, and make home better and life better.
The conference also invited Europa Global Strategic Partners to share.
Ren Shaoyang, head of Panasonic residential equipment BU, said that he has cooperated with Oupai for many years, expanding from dishwasher to refrigerator, intelligent bathroom, small household appliances and other categories. In the future, he will also strengthen the deep integration of the two from research and development, innovation and other levels to jointly build a better intelligent life for consumers. Wang Bing, chief vice president of Chivas, said that Oupai 29800 full case large household package, complete with cabinet, clothing, wooden and sanitary ware, plus Chivas family package, truly achieve the goal of "real whole house, real good things, real big brands, complete whole house, full case design, and make great contributions to consumers together.
The press conference climaxed again and again, and the world champion Hui Ruoqi was also welcomed to the scene, and she shared her beautiful home yearning and decoration troubles. After learning about Oupai 29800 Family Package, Hui Ruoji immediately expressed that she was very excited, suitable for young people who don't want to worry like her, and can meet the decoration needs in a one-stop way. Zhou Yu, the assistant president of Oupai Home Furnishing Group, awarded Hui Ruoji the title of "Oupai Great Home Furnishing Recommender" on the spot.
Big minds collide
Insight into the evolution trend of big household in the industry
At the event site, the guests of the industry celebrities held in-depth dialogues, and launched a wonderful ideological collision around the profound significance of the European style gathering of global partners, the New Evolution Global Good Food Festival and the newly released 29800 full case home package for the industry.
Liu Shunping, General Manager of the First Business Unit of Oupai Marketing, said that compared with the previous Good Material Festival, In this year's Good Things Festival, Oupai has realized the evolution and upgrading from single products to global good things for home furnishing. It has created a large home furnishing ecosystem, allowing more and more brands to participate and more and better products to be included For example, the 9999 yuan furniture/appliances package launched by Oupai at this press conference was given to consumers at a price far lower than the market sales price, so that the best quality benefits the people.
At the same time, at the time of holding the festival, 29800 full case big home package was innovatively integrated into the whole case design based on the advantages of the group's big home, so that Opade could be more deeply integrated with cooperative brands, more home scenes could be presented, and different lifestyles could be created for users.
Xu Ziyi, General Manager of Jin Kere, said, Oupai has huge channels and terminal advantages in the country, and it is a huge traffic inlet. Through cooperation with Europa, Jinkele will actively embrace customer groups and give full play to its brand power and supply chain ability to provide consumers with better and higher quality goods.
Ren Shaoyang, head of Panasonic residential equipment BU, said: The release of the Oupai 29800 package is groundbreaking and has milestone significance for the optimization of service content, the construction of delivery model and the improvement of business efficiency in China's home furnishing industry 。 In the future, we will carry out more in-depth cooperation with Oupai in the integration of household appliances and the overall building of the whole house to solve the pain points of consumer home decoration and create more added value.
Wang Bing, chief vice president of Chivas, said, Oupai Whole Case Big Home Furnishing conforms to the demand of young consumers after 90/95 for time-saving Chivas will work with Europa to carry out inclusive care to the end, and make efforts in brand protection, product protection, delivery protection and service protection to bring health and comfort to thousands of families.
Xu Weida, vice president of the boss's electrical appliance marketing, said that at the Double 11 node with the largest traffic volume, the Oupai Global Goodwill Festival launched the leading 29800 full case home package, Boss Electric will deepen cooperation with Oupai in design and lifestyle building, and jointly create a one-stop home decoration festival to meet consumers' needs.
Zhuang Ruian, managing partner and senior vice president of Hong Kong CCD Hong Kong Zhengzhong Design Firm, said that good design can only stay in the renderings stage if it lacks good products and services Through the whole case design and the integration of global good things, Oupai can really implement good design.
From single product customization, multi category customization, to whole house customization, whole house customization, and to upgrade to the whole house, whole case and large household, every evolution of Europa is a revolutionary leader in the industry!
With the debut of the Oupai 29800 full case big home package, the big home era officially kicked off! Under the guidance of Oupai's big home furnishing strategy, Oupai will continue to practice the mission of an industry leader, give full play to its customization advantages, gather industrial strength, work with global high-quality brands, lead the home furnishing industry from the era of single products to the era of big home furnishing, and create new value for the quality of life of Chinese people.
