Extract from Zhejiang Quality Award and National Quality Award To be the first to enter“ Whole line E0 era ”； Capture from Green product certification , until Green factory and Green supply chain Management demonstration enterprise; As one of the benchmarks in the flooring industry Shiyou flooring It seems that it always has the driving force to subvert the industry.
Half way through the 2022 race, what is this leading flooring brand doing? In the face of global economic environment inflation and epidemic normalization, what will it do in the future, and what surprises will it bring to the floor industry and consumers? With a series of questions, Zhang Yongzhi, Vice President of Youju and President of Youju Research Institute Walk into the floor of Shiyou again and have a zero distance conversation Ni Yuezhong, President of Shiyou Flooring And jointly explore the new development trend of Shiyou.
Ni Yuezhong, President of Shiyou Flooring (left), and Zhang Yongzhi, Vice President of Youju and President of Youju Research Institute (right) had a live discussion
Facing the stage of real estate stock, deepening the market with quality
Focusing on the category deepening of "1m wide and 1000m deep" with "quality" as the main theme
In recent two years, with the development cycle lagging behind, the real estate industry has officially entered the stock era, and the home building materials industry is also facing a series of development problems. In this regard, Ni Yuezhong has his own opinion. He said that the development of the real estate industry tends to be stable, and the market prosperity has not returned to expectations. However, the overall market stock is huge, and the current production capacity of wood flooring still cannot meet the consumption demand of the national floor market. In the past decade or more, the floor industry has also further accelerated its reshuffle. In the future, it will face a series of additional problems such as the upgrading of consumer demand. Enterprises that cannot keep up with the development will eventually have to face the situation of being eliminated.
In 2021, Wang Shi Serves as "Green Quality Ambassador" of Shiyou Flooring ”For more than ten years, Shiyou Flooring has always been a Class A supplier of Vanke Real Estate. After years of cooperation, Shiyou Flooring, adhering to the theme of quality and environmental protection, has been recognized by Vanke and Wang Shi, which is enough to witness Shiyou Flooring's focus on quality.
Ni Yuezhong, President of Shiyou Flooring
Originating from the influence of his parents' ideas at the early stage of entrepreneurship, President Ni has an unusual persistence in the field of quality. From product quality to enterprise operation, he comprehensively controls the core genes of the brand belonging to Shiyou. In more than 20 years of focusing on the flooring industry, Shiyou flooring has completed the inheritance of two generations, but always takes "quality" as the theme.
In addition, President Ni also shared the new trend of development in the stock era. Whether online or offline, whether it is full decoration or full house customization, the home furnishing industry is focusing on the achievement of its own integration platform, gathering the major brands in the home furnishing building materials industry, and jointly completing the supporting services for home furnishing. In the end, what will never change is to improve consumers' purchase and service experience. Shiyou will plan the future market with quality, create strong alliances between different industries, and form integrated marketing and cooperation. Now and in the future, Shiyoudu will continue to focus on the floor category and focus on doing a good job“ 1 meter wide and 1 kilometer deep ”We should deepen the category of flooring, focus on the development of flooring category and the development route of omni channel layout, actively respond to and cooperate with all channels, take quality as the core target, deepen the market, and ultimately serve the end consumers.
Ni Yuezhong, President of Shiyou Flooring (left) and Zhang Yongzhi, Vice President of Youju and President of Youju Research Institute (right) analyze the industry
Layout the new normal of economy and improve core competitiveness
Accelerate the intensive cultivation of industrial refinement and enhance brand competitiveness from the whole industrial chain
Under the concept of quality as the core, Shiyou also focuses on improving the core competitiveness of the brand. In the field of floor product specialization, Shiyou focuses on the perfection of simple things, strict control in production, research and development of products that meet the needs of the current mainstream audience, and multi element thinking from health and environmental protection performance to style and color, and later durable and easy care, Always fit the lifestyle of young audiences.
Ni Yuezhong, President of Shiyou Flooring (right), explained to Zhang Yongzhi, Vice President of Youju and President of Youju Research Institute (left)
On the other hand, the services of Shiyou flooring are also laid out on a professional and deep cultivation route. There is a consensus in the industry that“ Three part floor, seven part installation ”Considering the importance of installation services from the perspective of consumers, Shiyou Flooring believes that wood flooring is a semi-finished product after purchase, and the delivery of finished products can only be completed when the paving and occupancy experience is truly completed. With regard to the upgrading of the service demand of current consumers, Shiyou Flooring has launched the "Golden Carpenter 5A" service system, giving full play to the service quality of sincerity, smile and patience. Adhere to the use of original floor accessories, such as keel, floor mat, foot line, etc., so that consumers can experience the high-quality brand effect of Shiyou service in every detail, and further eliminate consumers' worries.
Facing the future layout of Shiyou flooring, Ni Yuezhong and the core team of Shiyou have a comprehensive plan. In the second half of 2022, Shiyou will jointly accelerate the intensive industrial cultivation from multiple dimensions, such as production, manufacturing, research and development, and sales, and improve the competitiveness of Shiyou brand from the whole industrial chain.
Focusing on the theme of environmental protection to help the national dual carbon strategy
Actively respond to the "double carbon" policy, and create health and environmental protection products with higher standards
In September 2020, China clearly proposed that 2030“ Carbon peaking ”And 2060“ Carbon neutralization ”The goal of manufacturing enterprises, including the home furnishing industry, has taken environmental protection as the main theme of development. As early as 2012, Shiyou Flooring started to focus on the theme of environmental protection, and took the lead in comprehensively upgrading its solid wood composite flooring for environmental protection. With industry-leading technology, it controlled the formaldehyde emission to ≤ 0.5 ㎎/L, which is the international standard E0 level, far lower than the national E1 level environmental protection standard at that time. Since then, through six years of further research and development, Shiyou Flooring has successfully controlled the formaldehyde emission of its laminate flooring products at the E0 level in 2018, officially entering the E0 era of the whole line of products.
Ni Yuezhong said frankly that even though the whole line of products reached the green product evaluation standard at that time, Shiyou only regarded this as a starting line for product environmental protection. In 2020, Shiyou will again take the lead in introducing the standard of all healthy flooring in the industry - standing on the basis of the green product evaluation standard, some product indicators are higher than the green product evaluation standard: from formaldehyde to heavy metals, benzene series, etc., strictly control harmful substances in the whole line of products, and create a truly healthy and environmentally safe product.
Ni Yuezhong, President of Shiyou Flooring (right), and Zhang Yongzhi, Vice President of Youju and President of Youju Research Institute (left)
At the same time, located in“ Two Mountains Theory -- Green Green Mountains Are Gold and Silver Mountains ”Shiyou is also committed to the construction of green products, green life and green economy, from the environmental protection performance of the products themselves to the optimization of every step of production and processing links, including the comprehensive upgrade of equipment, the addition of recyclable filtration systems, and actively respond to the national and local "double carbon" policy. At the same time, wood itself is an industry that can be recycled. Through technological transformation in the entire production and manufacturing system, it further demonstrates that Shiyou deserves to be a green factory.
From source procurement to production and sales, Shiyou engraved green into the brand gene: starting from the selection of raw materials, composite products use fast-growing materials as raw materials to ensure the superiority and sustainability of raw materials; In terms of the reuse of production waste, the production waste is processed to produce transportation pallets and other products, so that the utilization rate of wood is increased to more than 95%, and the overall value of wood is reflected. Under the deep green environmental protection focused development, Shiyou flooring Also successfully obtained National green product, green supply chain and green enterprise certification 。
In the face of a series of honors, Ni Yuezhong also said that this is both affirmation and encouragement for Shiyou. Under the joint supervision and witness of the government, industry, media and consumers, Shiyou flooring will also move towards a new development, so as to finally build a new situation of multi win industry.
Every ideal requires action and practice. Action is the standard for practicing the concept. Shiyou Flooring fulfills Shiyou's responsibilities with practical actions, and will not lose its mission and commitment to green development, so as to help China's green industry development. The times are changing, and the green development will not change. Shiyou flooring will strive for a new journey of green and sustainable development with a more vigorous attitude.
