Huanggang Daily (Correspondent Zhang Cong, Lv Lei, Dong Cambridge) From November 25 to 26, at the Third World Conference on Acupuncture, Moxibustion and Health Care held in Qujiang District, Quzhou City, Zhejiang Province, Qichun County Government and Qujiang District Government signed a contract on the spot on the strategic cooperation of the development of AIDS Alliance.

In recent years, Qichun County has seized the strategic opportunity of healthy China, built two brands of "Qiai" and "Qichun Moxibustion Master", developed a hundred billion level health industry cluster, and promoted the integrated development of the whole industrial chain of Qiai.

World wormwood looks at China, and Chinese wormwood looks at Qichun. The planting area of Qiai in the county is more than 200000 mu, involving more than 3000 market players. It has developed 18 series of products, more than 1000 varieties, 132 quasi, mechanical, consumer and cosmetic brands, and nearly 4000 registered trademarks of Qiai series. In May this year, in the "2023 China Brand Value Evaluation Information" release activity, Qiai ranked 30th in the national regional brand (geographical indication) and the only Hubei landmark brand among the top 30 with brand strength of 884 and brand value of 11.005 billion yuan.

Build the foundation of industry and strengthen the county by brand. Qichun County focuses on resource endowments, cohesive force brand cultivation, and gathering development elements. It plays high on Li Shizhen's gold lettered signboard, excavates Li Shizhen and Compendium of Materia Medica and other excellent Chinese medicine culture, promotes the concept of health preservation, inherits and innovates Qichun moxibustion therapy, and drives brand development, employment and entrepreneurship through moxibustion skill training. With the strength of the whole county, cultivate and develop the labor brand of "Qichun Moxibustion Master", form a development pattern of government led, people and society led, company operation, association guidance, expert services, and enterprise participation, and work together to play a series of combined boxing of "Qichun Moxibustion Master" cultural promotion, standard formulation, vocational training, event hosting, and industrial integration and development. In 2018, "Qichun Moxibustor" was rated as a provincial labor brand, in 2020, it was rated as an innovative labor brand by the Ministry of Human Resources and Social Security of the People's Republic of China, in 2021, it won the first place in the national "labor brand I most care about", and in 2022, it ranked first among 90 key labor brands in Hubei Province.

Gather wisdom and cohesion, and follow the trend. Relying on Qichun Moxibustion Therapy National Intangible Cultural Heritage and the national first labor brand of "Qichun Moxibustor", the county creates excellent services, seizes the market, establishes and improves the training standard system of Qichun Moxibustor and the "eight unified" standard of Qichun Moxibustion Museum, promotes the "thousands of cities and thousands of stores" plan of Qichun Moxibustion Museum, and focuses on promoting the brand of Qichun Moxibustor and Chinese medicine culture nationwide. There are 22 moxibustion training institutions in the county, with a total of 72000 moxibustion trainers. The first batch of standardized "Qichun Moxibustion Houses" have been established in Beijing, Shanghai, Guangzhou, Wuhan and other cities. Fifteen thousand Qiai health centers have been set up in all parts of the country, driving 300000 people to find jobs and start businesses in the whole industry chain.