Party committees and people's governments of all districts, counties (cities), and units directly under the city:
The Action Plan of Hangzhou to Accelerate the Construction of International Cultural and Creative Center (2023-2025) has been approved by the municipal party committee and government leaders, and is now printed and distributed to you. Please carefully implement it in light of the actual situation.
General Office of the CPC Hangzhou Municipal Committee
General Office of Hangzhou Municipal People's Government
May 23, 2023
Hangzhou Action Plan for Accelerating the Construction of International Cultural and Creative Center (2023-2025)
This action plan is formulated to thoroughly implement the spirit of the 20th National Congress of the Communist Party of China, accelerate the high-quality development of the city's cultural industry, and build an international cultural and creative center at a high level in accordance with the requirements of the central, provincial and municipal Party committees.
1、 General requirements
Guided by Xi Jinping's Thought on Socialism with Chinese Characteristics for a New Era, we adhere to the principles of people first, honest innovation, reform driven, global vision, digital intelligence empowerment, and regional coordination, with the goal of inheriting China's excellent traditional culture and promoting cultural self-confidence and self-improvement, fully demonstrate internationality, integration, and leadership, and deeply implement the strategy of driving major cultural industry projects, Efforts will be made to promote the high-quality development of the city's cultural industry, accelerate the building of a world-class and national leading international cultural and creative center, and provide strong guarantee for Hangzhou to build a first-class historical and cultural city with high quality and strive to become a model of a modern Chinese city.
2、 Work objectives
By 2025, the city's modern cultural industry system and market system will be gradually built and improved, the high-quality development model of cultural industry, the digital integration and innovation demonstration of culture, and the brand of a new era spirit rich in cultural pioneering practice will continue to be launched, and the city will basically build an international cultural and creative center with prominent cultural characteristics, superior humanistic environment, strong industrial development, and innovative vitality.
——The comprehensive strength of the industry is in the forefront of the country. The added value of the city's cultural industry has exceeded 280 billion yuan, and the comprehensive strength of the industry continues to rank in the forefront of major cities in China. The revenue of digital cultural enterprises above the designated size of the city accounts for more than 75% of the revenue of cultural enterprises above the designated size.
——Major engine platforms demonstrate international standards. The development level of Zhijiang Cultural Industry Belt and the Grand Canal (Hangzhou Section) Cultural Industry Belt has accelerated, and the international level characteristic cultural industry cluster has risen strongly. The city has cultivated more than 23 national cultural industry parks (bases).
——Innovative development environment benchmarking world-class. More than 150 leading cultural enterprises, domestic and foreign cultural enterprise headquarters, listed cultural enterprises and other key cultural enterprises have been cultivated. There are more than 1500 cultural enterprises above designated size in the city. More than 150 leading and high-level cultural talents were cultivated and introduced, and more than 220000 cultural enterprises above designated size were employed.
——Cultural brand communication enhances global influence. The construction of UNESCO's "City of Arts and Crafts and Folk Arts" has taken the lead in the world. The China International Animation Festival and Hangzhou Cultural and Creative Industry Expo have exerted influence at home and abroad. More than 5 overseas cultural and creative industry exchange centers have been built, and at least 55 key cultural export bases, enterprises and projects have been cultivated.
——Cultural co construction and sharing lead a better life. The production of high-quality content runs through the whole process of cultural industry development. The supply of cultural products is rich and diversified. New forms of culture and new consumption are booming. New breakthroughs have been made in "cultural innovation moving west". The total revenue of cultural enterprises above the designated size in western districts, counties (cities) (including Fuyang District, Lin'an District, Tonglu County, Chun'an County, Jiande City, the same below) has increased by more than 10%.
3、 Key tasks
（1） Strive to build a world-class and national leading model land for high-quality development of cultural industry
1. Improve the comprehensive level of industrial development. We will make every effort to build a global digital content industry center, a Chinese film and television content production center, an international design innovation highland, a Chinese performing arts city, an international animation city, and an e-sports city, accelerate the development of advantageous industries such as digital content, film and television production, animation games, creative design, and modern performing arts, promote the development of emerging industries such as intellectual sports, and optimize and strengthen the e-sports industry. Actively explore new fields and new tracks for the development of cultural industry, extend and enrich the upstream and downstream chains of cultural industry, and strive to create a "Hangzhou sample" of high-quality development of cultural industry.
2. Strengthen leading and driving of major projects. We will make the cultural industry belt along the Yangtze River and the Grand Canal (Hangzhou Section) better and stronger, and focus on the construction and operation of key projects. By 2025, the total revenue of cultural enterprises above the "two belt" scale will exceed 800 billion yuan, gathering more than 80 key cultural industry platforms. Encourage the application for the establishment of national cultural industry demonstration parks (bases), and expand the scale of national cultural industry platform matrix. Increase efforts to attract investment, strive to introduce a number of domestic and foreign head cultural enterprises and major industrial projects, and implement relevant support policies such as municipal special funds for cultural and creative projects according to regulations after qualified projects are identified.
3. Build the "Cultural Hangzhou Army" head goose camp. Improve the core competitiveness of state-owned cultural enterprises, optimize and strengthen a number of leading private cultural enterprises, and strengthen the cultivation of "Top 30 National Cultural Enterprises" and provincial key cultural enterprises. Encourage and promote small, medium-sized and micro cultural enterprises to take the road of "specialization, refinement, and novelty". The city's key cultural enterprises (including digital culture demonstration enterprises), "cultural innovation forces" and other identification work were carried out continuously. We will do a good job in cultivating cultural enterprises to be listed with high quality. Qualified cultural enterprises will be supported according to the "Phoenix Action" plan after being listed. Support, cultivate and introduce a number of headquarters cultural enterprises, and support qualified cultural enterprises according to relevant municipal policies.
4. Build a highland of high-level cultural talents. Deeply implement key talent training projects such as the "West Lake Pearl Project". Explore the establishment of international cultural think tanks. Accelerate the construction of talent bases such as China's online writer village and Zhijiang scriptwriter village. Continuously carry out talent echelon training activities such as "Young Cultural and Creative Talents Cultivation Sailing Plan", "Handicraft Master Apprenticeship Plan" and so on. Support the holding of events such as the "Golden Monkey Award" selection of China International Animation Festival. Encourage and support the establishment of cultural industry related disciplines in Hangzhou universities, and promote the integration of production, teaching, research and application. Hangzhou Intellectual Sports Secondary Professional School (Hangzhou Intellectual Sports School) should be well run, and actively explore the mode of joint school running to establish an intellectual sports college. The key cultural talent cultivation project will be supported by the municipal special fund for cultural innovation after being recognized.
5. Deepen international cultural exchanges and mutual learning. Continue to deepen the construction of UNESCO's "City of Crafts and Folk Arts". Build a strong national cultural export base. Continue to expand the brand effect of China International Animation Festival and Hangzhou Cultural and Creative Industry Expo, and carefully organize international cultural activities such as China International Cyber Literature Week, Hangzhou International Music Festival and Hangzhou International Craft Week. Organize and participate in overseas professional cultural exhibitions, and continue to promote the brand of "New Hangzhou Line". Actively set up an international conference on cultural mutual learning. We will make every effort to run an overseas cultural and creative industry exchange center. Actively bid for the national and world intelligence games, prepare for the provincial intelligence games, and deepen exchanges and cooperation with the International Intelligence Sports Alliance and the Asian Electronic Sports Federation.
6. Stimulate cultural innovation and creativity. We will deepen the reform of the cultural system, promote the integrated development of the cultural industry and the real economy, and accelerate the cultivation of the ecological chain of modern cultural industries. Explore the incentive mechanism for the introduction of cultural industry projects. Support and promote the innovation of cultural and financial services, enhance the industrial guidance service capability of the cultural and creative guidance investment fund, and constantly expand the financing channels of cultural enterprises. Encourage and support the development of cultural intermediary services, deepen the reform of "decentralization, regulation and service", and optimize and improve the international business environment.
（2） Strive to build a world-class and national leading demonstration site for cultural digital integration and innovation
7. Promote cultural digital strategic innovation. We will deepen the implementation of the culture digitization strategy and improve the innovation system for the integration of culture, science and technology. Accelerate the pace of digital transformation in cultural manufacturing, publishing, entertainment, cultural exhibition, cultural tourism and other fields. Build and make good use of digital intelligence application service platforms for cultural enterprises such as "cultural and creative e-Diantong". Give play to the role of universities, key laboratories, scientific research institutes and other institutions in Hangzhou, and cultivate and create a global source of digital cultural innovation.
8. Strengthen the international platform of digital culture. Accelerate the construction of key digital culture industry platforms such as the National (Hangzhou) Short Video Base, China (Zhijiang) Audiovisual Innovation and Entrepreneurship Base, and Zhejiang Digital Culture International Cooperation Zone, constantly enhance the core competitiveness of digital culture enterprises such as Netease Cloud Music, Zhongnan Cartoon, and Telesoul Network, and vigorously promote the cluster development of digital culture industry. Qualified digital culture industry platforms After being recognized, the enterprise will be supported by the special funds for cultural innovation in the city. Seize the opportunity of the Asian Games, actively promote the construction of world-class e-sports venues, introduce and host top e-sports events at home and abroad, and promote the development of intellectual sports industry cluster. Encourage and support the digital transformation of cultural and cultural museum venues to create a number of "small and beautiful" digital cultural experience spaces.
9. Create a new consumption scene of digital culture. Promote the deep integration of the cultural industry and the digital economy, guide and support the vigorous development of new formats and models such as digital audio-visual, digital music, digital film and television, and cultural live broadcast, and accelerate the development of industries such as digital cultural equipment production and cultural intelligent manufacturing. Explore and develop the application of the meta universe in the cultural field, and create a batch of new immersive digital cultural consumption scenes with online and offline high flow and online and on-site integration. Promote new cultural consumption such as online consumption and customized consumption.
10. Expand the spread of digital culture brands. We will further promote the digitalization and networking of Hangzhou's excellent traditional cultural resources. Support content creation and production and cultural product research and development that adapt to digital communication, explore the use of digital means to develop characteristic cultural IP products such as Liangzhu Culture, West Lake Culture, Grand Canal Culture, Song Yun Culture, create a batch of phenomenal digital cultural brands with Chinese style and in line with the international market, form a digital cultural brand matrix, and accelerate the pace of cultural "going global".
（3） Strive to create a world-class and national leading new era spirit, rich in culture and pioneering practice
11. Promote international expression of excellent culture. Build Hangzhou Grand Canal National Cultural Park and West Lake World Love Cultural Park, and plan to promote the construction of Liangzhu Cultural Corridor. Innovate the development mode of cultural IP authorization, and encourage cultural relics units to design and develop cultural and creative products. Continue to polish the golden card of "Xiling Seal Engravers Society", launch the brand of "tea as a national drink and Hangzhou as a tea capital", support "time-honored brands" to build a new national trend, and promote the dynamic inheritance of traditional oriental cultural elements such as gold and stone seal cutting, silk, tea, porcelain, etc.
12. Optimize the supply of high-quality culture. Focusing on the 20th anniversary of the implementation of the "August 8th Strategy", the Asian Games in Hangzhou, the 45th anniversary of reform and opening up, the 75th anniversary of the founding of New China and other important nodes, we will carefully create a phenomenal theme culture boutique. We will hold important cultural activities such as the National Reading Conference, the Chinese Drama Festival, and the Song Rhyme Cultural Festival. We will make good use of Hangzhou National Edition Museum, Zhijiang Cultural Center and other major cultural facilities, promote the construction of new cultural landmarks in the new era, such as the Hangzhou Museum, the Hangzhou Art Museum, and the Hangzhou Concert Hall, well run the Wisdom World Intellectual Sports Museum and library, optimize cultural experience, and lead high-quality cultural life with high-quality cultural supply.
13. Accelerate the integrated development of "culture+". Accelerate the deep integration of culture and manufacturing, science and technology, agriculture, finance, tourism, sports and other industries. Build and improve the "15 minute quality cultural life circle" integrating urban and rural areas. Deeply promote the integrated development of culture and tourism, give play to the driving effect of the World Tourism Alliance, build a high-quality demonstration city of national culture and tourism consumption, accelerate the construction of the "Poetry Road Culture · Three Rivers and Two Sides" aquatic gold tourism line, upgrade the "Eternal Love of Song City", "Hangzhou is the most memorable" and other performance brands, and accelerate the construction of an internationally important tourism and leisure center.
14. Promote the coordinated and integrated development of industries. Optimize and improve the overall layout of the city's cultural industry, which is "led by two belts, supported by five corridors, and linked by eight clusters". Actively integrate into the integrated development strategy of the Yangtze River Delta, recruit large and attract high-quality cultural enterprises and major industrial projects, constantly expand the urban ICIF alliance, and promote the win-win development of regional cultural industries. Deeply promote the "cultural and creative westward" project, encourage Fuyang District, Lin'an District, Tonglu County, Chun'an County, Jiande City, etc. to develop digital culture, film and television entertainment, e-sports animation, cultural tourism, non heritage cultural and creative, intellectual sports and other characteristic industries according to local conditions, and promote the revitalization of cultural industries to empower villages and towns.
4、 Safeguard measures
（1） Form working force. Party committees and governments at all levels should put the promotion of cultural industry development in an important position and on the important agenda. The Municipal Steering Committee for Cultural and Creative Industries and the Municipal Leading Group for Cultural System Reform should play an overall guiding role, actively guide relevant units around the city to be good "shop assistants", and jointly create a first-class business environment conducive to promoting the high-quality development of cultural industries.
（2） Strengthen factor guarantee. Promote the implementation of relevant national, provincial and municipal policies, and improve the supporting policies and measures for the development of cultural industry. Identify a number of regional key cultural support projects, guide financial institutions to expand the scale of financing credit for cultural enterprises, encourage urban transformation and withdrawal of industrial land for the development of cultural industry, improve the level of public services for cultural industry, and consolidate the guarantee of cultural industry development elements.
（3） Strengthen closed-loop promotion. We strengthened dynamic monitoring, node management, coordinated promotion, progress evaluation, and project acceptance, and achieved good results in the implementation of engineering project promotion. Strengthen the statistical monitoring of the cultural industry, establish and improve the working mechanism of "setting goals at the beginning of the year, reporting progress in the middle of the year, and summarizing at the end of the year", and urge and promote the successful completion of various goals and tasks.
（4） Create a good atmosphere. Integrate and use publicity resources such as news publicity, international communication, network publicity, and social publicity, give play to the siphon effect of important cultural exhibitions, increase publicity and promotion of Hangzhou's cultural industry, vigorously enhance the international influence of "Creative Hangzhou", and create a good public opinion environment for building an international cultural and creative center.
