Changbai Mountain, pink snow and calm wind, skiing lovers riding snow waves; Along the Chagan Lake, the ice lake is full of fish, and visitors from all directions are bustling. This snow season, Jilin Province's ice and snow tourism market is extremely hot.

The rime in the snow is like a dream. Zheng Chunsheng/Photo

It is estimated that during the Spring Festival holiday this year, Jilin Province received 20.5171 million domestic tourists, a year-on-year increase of 55.48% on a comparable basis; The domestic tourism revenue was 20.061 billion yuan, up 57.03% year on year according to comparable standards.

How to change from "temporary fire" to "constant fire"? Recently, the reporter visited Jingyuetan National Forest Park, Tianding Mountain Ski Resort, Changchun Ice and Snow New World and other places in the snow season to explore the truth from the aspects of innovative products, traffic protection, and optimized services.

Innovative products to enrich tourist experience

"Ice flowers are blooming!" In the Jingyuetan Scenic Area in the southeast of Changchun City, ice flowers are blooming among the dense forests, conveying the message of early spring.

Ice floes blooming in Jingyue Lake Scenic Area

The spring breeze is chilly, and the water surface of Jingyuetan is still frozen. A month or two ahead, on the ice, blue ice is pure, snow sculptures are exquisite, and ice flowers are romantic. The "Snow Train" is waiting for tourists; Among the dense forests, the "Vasa" event is professional and popular. The unique natural resources add fun to ice and snow tourism.

In the past snow season, Jingyuetan has innovated tourism products and optimized service experience, becoming a shining mark in Jilin's ice and snow tourism.

"The focus of ice and snow tourism products lies in the participation of the masses, and experience and interaction are the key directions of innovation of ice and snow tourism products in Jingyuetan in the snow season." Zou Minghua, deputy general manager of Changchun Jingyuetan Tourism Development Group Co., Ltd., introduced that Jingyuetan has unique resources and excellent geographical location, and the company continues to innovate on the basis of classic ice and snow tourism products and events in previous years, The launch of new tourism products such as "Snow Train" and "Snow Post" has attracted a large number of southern tourists to "punch in" experience.

In the snow and ice, along with the classic characters of Journey to the West, Jilin continued to innovate the pattern of ice and snow tourism products, enrich the supply of ice and snow tourism products, combine traditional projects, give play to the advantages of ice and snow, and provide tourists with a variety of ice and snow tourism product routes.

"After the ice-cream blooms, the pace of spring is approaching. We are already preparing for the supply of tourism products in spring and summer. We will launch a marathon race around the lake in April to try to make the 'ice and snow hot' become 'hot all the year round', and the 'temporary red' become 'seasonal red'!" Zou Minghua said.

Ensure transportation and facilitate tourists to travel freely

"This snowy season, Tiandingshan Ski Resort is very popular, and the proportion of tourists from the south has increased significantly. With the increase of passenger flow, the ice and snow tourism bus line has gradually opened, which helps us a lot." Xin Liqiang, head of Changchun Tiandingshan Ski Resort, told reporters that after the opening of the bus line, the number of tourists has increased by more than 30%, This year, the overall tourist reception in the snow season reached 280000 person times.

Meng Fan greets/photographs tourists at the ski resort

During the NPC and CPPCC sessions, the delegates discussed how to keep the cultural and tourism market hot. We should not only do a good job in publicity, but also practice our "internal skills" and continue to improve the transportation and other infrastructure.

In order to facilitate citizens and foreign tourists to experience the fun of ice and snow, Changchun Public Transport Group has opened eight "ice and snow tourism lines" in the snow season, connecting the airport, railway station, satellite square and other densely populated places with Changchun Ice and Snow New World, Changchun Tiandingshan Ski Resort, Jingyuetan National Forest Park and other tourist attractions, greatly facilitating the travel of tourists, It also adds a fire to the vigorous development of the cultural tourism market.

At present, about 89500 ice and snow resources are surveyed and recorded in Jilin Province, with a single density of 0.48 per square kilometer. With the arrival of the era of mass tourism and the rapid promotion of global tourism, transportation, as the basic support of tourism, plays an increasingly prominent role in promoting and driving the development of tourism.

"Convenient transportation is a magic weapon for our hot performance in the ice and snow season. We hope that the policy can maintain consistency and provide support for the next four season tourism and year after year popularity." Xin Liqiang said that soon, the campsite, racetrack, swimming pool and golf course of Tianding Mountain will be opened one after another, extending the ice and snow heat of this snow season to the whole year.

Optimize services to help tourists feel warm and comfortable

During the NPC and CPPCC sessions, the representative committee members discussed the new business model of constantly enriching ice and snow consumption, so that tourists and citizens can feel the warmth of the city.

"This snowy season, the park has made a comprehensive improvement from humanized service to immersive experience. In the snow and ice, it brings warmth to tourists." Wang Wenyu, head of Changchun Ice and Snow New World, said that inside the park, there are many greenhouses, which provide heat and snacks; In the vicinity of the project, artistic performances will be added so that tourists will not be bored when queuing up; The tourist hall is open to deposit bags for foreign tourists to "land and play"

The fireworks in Changchun Automobile Park are bright

Warm service brings bright benefits. From the opening of the park on December 12, 2023 to the closing of the park on February 25, 2024, Changchun Ice and Snow New World Scenic Area has received nearly 900000 tourists in total. During the Spring Festival holiday, the average number of daily visitors to the park exceeded 20000, reaching the best level in recent years.

Skating and skiing, ice and snow parks, ice sculptures and snow scenes... Nowadays, the development of ice and snow economy in many places is hot. It is a key step to stand out from them and optimize services. After the snow season, Wang Wenyu carefully collected and sorted out the feedback from tourists: waiting in the bathroom, sometimes unable to find the staff in time when encountering problems, etc. "This summer, we plan to focus on improving the on-site hardware facilities and strengthening personnel training. We will maintain our advantages, complement our weaknesses, and improve our reserves to prepare for the next snow season."

In March, Jilin, the ice and snow are still there, but ice floes break through the snow against the ice. This kind of flower, which grows in the mountains and forests, has been successfully planted in urban parks in Changchun. Ice floes that come into the sight of citizens and tourists are just like a vivid portrayal of the ice snow cultural tourism market in Northeast China this winter.

In this ice and snow season, "Erbin" has come out of the circle, Jilin has "bloomed all over the country", and Northeast culture and tourism are popular. This is the deep foundation that the country has accumulated for years to promote the comprehensive revitalization of Northeast China, and it is the accelerated construction of a modern industrial system with advantages of Northeast characteristics.

Ice and snow melt, the snow season will pass. However, to promote the ice and snow economy in cold regions and develop Jilin's ice and snow industry, the curtain has just opened and there is a long way to go. Green water, green mountains, snow and ice are "golden mountains and silver mountains". The key to making tourists come, stay and want to come, and turning "temporary fire" into "constant fire" and "four seasons fire" lies in the creation of diversified tourism formats, the supply of high-quality tourism products, and intimate services. Jilin, start again and work harder!