【 Building materials network 】The "32nd China (Beijing) International Architectural Decoration and Materials Expo" (hereinafter referred to as "2023 Beijing Construction Expo") will be held in Beijing China International Exhibition Center (Shunyi New Museum) from March 19 to March 22, 2023. At present, the exhibition preparation has started, and the gold booth is on a first come, first served basis. With the purpose of promoting high-quality development of home decoration, the 2023 Beijing Construction Expo will focus on the hot trends of intelligence, digitalization, green environmental protection, and work with high-quality enterprises in the industry to share millions of data resources. With the advantage of the geographical location of the capital and the influence of the 30-year exhibition brand, it will continue to deepen the northern market and create a new pattern of development.

1500 exhibitors, subdivide into seven sections, and then set out in full

According to the data of the National Bureau of Statistics, at present, the per capita living area of Chinese households has reached 41.76 square meters, and the average living area of each household has reached 111.18 square meters. The home decoration industry will be promising. In 2021, the demand for one-stop packaging will surge by 160%. In the fast-paced life, consumers will no longer be limited to a single choice of building materials, and one-stop, personalized needs should be met. Home building materials enterprises also have to break through the traditional channel model restrictions and seek more development opportunities in the integrated camp.

The 2023 Beijing Construction Expo will lay out the whole industrial chain, integrate high-quality resources in various fields, and create an influential integrated camp in northern China. There are eight pavilions in the exhibition, and the range of exhibits covers custom packaged, integrated top wall Integrated appliance 、 cupboard And materials Automatic Door and doors and windows curtain 、 Artistic coating , auxiliary decoration materials, drive control, building sunshade, woodworking equipment, hardware accessories, etc. The exhibition area is 120000 square meters, and it is estimated that there will be 1500 exhibitors.

While linking the upstream and downstream industrial chains, the 2023 Beijing Construction Expo will carefully plan the exhibition area so that enterprises can accurately and efficiently connect resources. The exhibition has seven theme sections, including W1/W2 customized packaging hall, W3 customized auxiliary materials hall, W4 intelligent manufacturing equipment hall and E1 automatic door/ window And New building materials Hall, E2 new building materials and cabinet accessories hall, E3 smart life and integrated appliances hall, E4 customized home zero carbon and formaldehyde free addition hall. It is worth mentioning that with the continuous improvement and integration of 5G, Internet of Things and artificial intelligence technology, smart home ushers in a wave of development. The intelligent life/integrated appliances area of E3 Hall will focus on the display of smart home series products, and provide a rich experience of smart home through the creation of smart home scenarios. Among them, Shengzhou exhibition group will provide a new kitchen ecological scene and solution around the cooking center and washing center, which may become a new focus of this exhibition.

In addition to booth promotion, participating enterprises can also carry out relevant new product release, technical exchange, achievement promotion, scene display and other types of activities in the corresponding theme areas.

Millions of data resources, taking multiple measures simultaneously, sounded the audience recruitment rally

After more than 30 years of accumulation, Beijing Construction Expo has formed a professional buyer database with millions of data, including pin Merchants, agents, real estate developers, municipal construction units, local building materials markets and other channel providers, building decoration companies, building engineering construction units, design institutes and interior designers, as well as various real estate, hotel and other terminal purchasers. The 2023 Beijing Construction Expo is expected to have 250000 professional visitors.

——We will expand the scope of audience invitation, base ourselves on Beijing, radiate to North China, and expand the promotion in East China, Northeast China, Central China and other regions. The publicity and invitation work will sink to the fourth and fifth tier cities, including counties and districts, to achieve full coverage of the national market.

——Invite high-quality buyers, cooperate with hundreds of relevant industry business associations and professional media, and plan professional buyer groups in the industry, including furniture Production enterprises, excellent decoration enterprises, regional core dealers, interior designers, etc. visited the exhibition site to visit and purchase.

——We will strengthen media marketing and promotion efforts, achieve high frequency accurate access before the exhibition by means of We Media operation, mainstream media/related association cooperation, data marketing, advertising, KOL circle communication and other means, expand the volume of the exhibition industry, and attract more professional buyers and related industry visitors to the exhibition.

High quality concurrent activities, insight into trends and grasp the future

In order to realize the high-level construction of the new development pattern of the upgraded exhibition, Beijing Construction Expo will also hold a number of peak forums, special seminars, results release and various exchange activities during the exhibition, inviting well-known experts and enterprise elite leaders in the domestic industry to interpret policy trends and analyze hot topics. The concurrent activities will discuss the green, intelligent, digital and other development directions of home decoration; Interpret the development mode of packaged goods and the pain points of supply chain and category integration; Focus on innovative development, transformation and upgrading of dealers; Leading the ultimate integration of design and home furnishing.

Integrate talents and enlightening ideas, explore the digital and intelligent path behind the industry, resonate with the times, and lead the large household construction and installation industry to achieve high-quality development.

Beijing Construction Expo will continue to work hard to inject more positive energy into the industry and boost the development of China's home building materials industry. From March 19 to March 22, 2023, Beijing Construction Expo looks forward to working with you to build a new pattern in the home furnishing industry.

Exhibition time: March 19-March 22, 2023

More information: official WeChat "Beijing International Construction Expo BJBD"