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Home lookout
Hundreds of companies have worked hard for many years, Integrated wall When will this market break out?
As early as around 2000, a number of integrated wall companies have emerged in succession. Now 15 years have passed, and there are hundreds of similar enterprises, forming a variety of innovations, such as roof wall integration, multi style and multi space scheme, customized whole house decoration, roof wall appliances, and hardbound bags, which can be provided for free door Measurement, design, delivery, three guarantees and other services connect the prefabricated and hardbound housing market. The market prospect is promising, but the recognition is not high at present and has not yet been generated Faucet Class brand needs a long incubation period.
Smart lock Going back air conditioner The old way of the industry, where is the future?
The development of intelligent locks is taking the old way of air conditioning. At the initial stage, foreign brands entered the hotel market, and the post-90s generation of domestic brands entered the hotel market; The emergence of major brands, the rapid rise of Internet brands and emerging brands in the past two years, and the participation of technology giants, similar to the experience of the air conditioning industry, will gradually shuffle in the future. The popularization of smart locks also requires: 1. Market cultivation to improve consumer recognition. 2. Leap from industry brand to mass brand and cultivate leading enterprises. 3. Service is related to channel key , establish sales outlets and service points like household appliances enterprises.
2019 China Home Furnishing Manager Selection Launch
Recently, the 2019 (3rd) China Home Furnishing Manager Selection was officially launched, co sponsored by Leju Finance, Sina Finance, Sina Home Furnishing, China Entrepreneurs, and Zhongfang. com, and managers of many companies have been nominated, including Degao Health Home Furnishing Yu Ning, Zuoyou Furniture Li Xiaofeng, Federal Jiang Kun, and David floor Chen Lexin, Lipandeng, Hu Ren Yin of Asia Ceramic, Li Xiang of Sanwei, Liu Excitement, Wang Bin of Aopu, Chen Gang of Feiyu, etc.
What changes have taken place in the world ceramic tile industry?
The World Ceramic Tile Production and Consumption published by Acimac Research Department: 1) The global ceramic tile production in 2018 was 131 square meters, down 3.6% year on year. 2) The world ceramic tile consumption in 2018 was 12.818 billion square meters, down 3.6% year on year, while Asian consumption accounted for 66.4%, down 5.6%; Europe and Africa rose. 3) The world ceramic tile export volume was 2.749 billion square meters, down 0.1%; China, Spain and Italy accounted for 58% of the world. 4) China's ceramic tile production and consumption have declined.
Users in sinking market prefer low price goods
In the sinking market, the proportion of sales volume of low price commodities increased, Refrigerator Air conditioners, mobile phones, bedding and other categories are reflected; The market share of low-cost brands has increased. 60.8% of the users in the sinking market have an average monthly e-commerce shopping price of less than 550 yuan. The third and fourth tier have less competitive pressure and more time for leisure and entertainment activities. Users' social interaction is dominated by acquaintances, and they rely on friends' recommendations to select goods and content. The quality requirements are improved, and the growth rate of consumer confidence and disposable income is higher than that of the first and second tier, with huge potential in the future.
The customized household category extends to the whole house customization and full decoration
In recent years, the main trend of the development of customized household products is: from a single category, to the whole house customization, and then to the packaged large household, so as to achieve one-stop service for carrying bags and checking in. For customized home furnishing enterprises, the purpose is to improve the customer value: take strong products as the traffic entrance, and extend to other The sales of categories will build an ecological chain of big home furnishing. The customer price of leading enterprises is on the rise, with an increase of about 10%.
The policy of manufacturers fighting against the state
Sankeshu released the "Double 11" campaign report, and the order volume increased by 86%
The official micro blog of Sankeshu released the "Double 11" war report: in only 14 hours and 58 minutes, the sales exceeded the "Double 11" full day last year, the number of visitors increased by 79% year on year, the number of orders increased by 86% year on year, the amount of immediate stay increased by 500% year on year, and the sales of sewing agents reached more than 20000 pieces. According to the third party's statistics on the performance of the first 10 hours of the Double 11 coating In the top list of brand sales, three trees ranked first, followed by Nippon, Dulux, Budapest, Master, Chenyang Water Paint, Sunavon, Lanshe Home, Alberta and Yunquan Home.
Angela joined in the "Joy Powder Festival" to drive the passenger flow with the star meeting
Xilinmen opened the third season of "Xifen Festival", a new season for the whole people. Angela was invited to help launch activities such as "free when you buy everything", "gift when you sign in on the spot", and "limited discount for bedding care". At the same time, a fund-raising ceremony for Dayao Chenxi Primary School to build a "scholarly campus" was launched. The merchants specially prepared the exclusive Star Action pre-sale card of Xifen, Xifen Embracing the Golden Pig, Xifen Star Action Happy Gift, etc. to activate the enthusiasm for participation.
Filinger sets up a wholly-owned subsidiary to expand the upstream and downstream industrial chain and improve profitability
Filinger released the announcement of investment progress, and set up an investment company (Shanghai Filinger Enterprise Development Co., Ltd.) with a registered capital of 100 million yuan, which is mainly engaged in business management consulting, new material technology, environmental protection technology, new energy technology, building materials and other businesses. It plans to take this subsidiary as an upstream and downstream extension of the industrial chain The main platform for innovative business layout.
Keyi and Hanyue Group reach strategic cooperation
Recently, Suzhou Keyi reached cooperation with Hanyue Hotel Group. In the future, Hanyue Hotel Group is expected to provide 150-200 hotels with prefabricated parts every year, including ceramics Thin wall, integrated waterproof chassis Pouring parts, bathroom cabinets, hardware sanitary wares, etc., with the intention of ordering up to 300 million to 300 million yuan. Both parties will work together to improve the sanitary system of boutique hotels and create a boutique hotel that meets the requirements of the development of the times and is green and environmentally friendly.
Shan Jixiang, President of the Palace Museum College, went out of the mountain to visit Jane Yi's lecture hall to learn the new national culture
Recently, Shan Jixiang, former president of the Palace Museum and the Palace Museum College, visited Jianyi Marble The lecture hall for learning the new national style culture hosted by Ceramic Tile held a "Power of Culture - Making Cultural Heritage Resources" Live "in Chengdu, Sichuan Province, which explained the views on cultural transmission and inheritance, and shared the digital operation of the cultural and historical heritage of the Forbidden City. The cultural lecture hall hosted by Jane Yi has been going around the country since 2015 to talk about the new national culture, the pre Qin scholars, the atmosphere of Han and Tang dynasties, the charm of Song and Ming dynasties, and discuss the cultural inheritance.
Jinkele and JD hand in hand for sleep flash, launching the new "Toper X" product
On October 25, KINGKOIL's sleep flash shop landed in Beijing Huiju Shopping Center and joined hands with JD to build it. As the JD station activity of the third season of the "National Spine Care Month", it exhibited the AiMatch intelligent bed selection system of artificial intelligence, and released for the first time the "Haola" New products such as "Cage", a growth series for children, were held on the JD platform for double 11 activities such as 1 yuan pillow reservation and 1111 yuan bag grabbing.
Business recruitment
Zhu Boyang: There are two key points in the design of the brand exhibition hall
1. Design concept. When we design, the design concept should be connected with the brand story and brand image. Design is not just decoration. 2. The design method is to use the brand's products in modeling to present the space proportion and space modeling of the exhibition hall. The design concept is to express the product characteristics by space design, and the exhibition hall itself is a special style of product characteristics. All the design goals of the designer are expressed directly in the exhibition hall space. (China Ceramics Headquarters)
Luo Yong, General Manager of Dongpeng Domestic Engineering Center: Hardbound housing forces the refinement of supply chain
With the development of the real estate hardbound market, changes have taken place between the ceramic enterprises and the real estate supply chain: 1. The development of hardbound house repair will force the ceramic enterprises to improve the supply chain refinement, because the supply of hardbound house repair is in large quantities and relatively few varieties. 2. Strong plan and required delivery schedule. 3. Heavy service. 4. Low cost of supply chain. 5. High quality. 6. For some high-quality hardbound houses or houses with design needs, there should be some differentiation or customization functions. (Huaxia Ceramic Network)
Aoyama Zhou Ping: The love and heart of designers are needed in the future
In life, "manual" products are more likely to generate emotional links, and the value of design lies in the inability to replicate on a large scale. In the pre industrial era, people rely on "physical" labor to obtain value; In the industrial age, value is realized by "knowledge"; In the Internet era, we live by "wisdom"; In the era of artificial intelligence, "heart" can realize greater value. The "love" and "heart" of designers are not the sensibility of logical thinking, but the needs of the future