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Hennessy Doors and Windows, Guo Yunyi's Analysis of Brand Strategy and New Trends in the Industry -- An Interview with China Construction Expo 2024 (Shanghai)

2024-03-21 Source: Investment platform Views:

At the recently grand 2024 China Construction Expo (Shanghai), Hennessy Doors and Windows made a stunning appearance with its unique charm, attracting the attention of many industry insiders and consumers. Building Materials Network had the honor to interview Mr. Guo Yunyi, the general manager of Hennessy Door and Window Marketing Center, and had an in-depth sharing on brand exhibition strategy, future development planning, industry development trend and other issues. Mr. Guo Yunyi, General Manager of Hennessy Door and Window Marketing Center President Guo said that Hennessy Doors and Windows has always been committed to providing consumers with high-quality and high-performance door and window products. Hennessy Doors and Windows participated in the exhibition with "

Building materials network 】At the recent grand 2024 China Construction Expo (Shanghai), Hennessy doors and windows With its unique charm, it has attracted the attention of many industry insiders and consumers. Building Materials Network was lucky to interview Hennessy doors and windows Mr. Guo Yunyi, General Manager of the Marketing Center, deeply shared the brand exhibition strategy, future development planning, industry development trend and other issues.

 China Building Materials Network

Mr. Guo Yunyi, General Manager of Hennessy Door and Window Marketing Center

President Guo said that Hennessy Doors and Windows has always been committed to providing consumers with high-quality and high-performance door and window products. The theme of Hennessy Doors&Windows' exhibition is "Yidongfang Leading Edge", which aims to show the brand's profound cultural heritage and innovative strength. It has brought many best-selling products to the exhibition audience, and hopes that through the exhibition platform more People understand the unique charm of Hennessy doors and windows.

 China Building Materials Network

When talking about the future trend of the industry, President Guo said that with the continuous improvement of consumers' pursuit of quality life, the door and window industry will develop towards a more high-end, intelligent and environmentally friendly direction. He pointed out that intelligent doors and windows will become the mainstream trend in the future, realizing automatic and intelligent control of doors and windows through traditional doors and windows and scientific and technological means, and improving the living experience. At the same time, environmental protection performance will also become one of the important factors for consumers to choose door and window products. Brands need to pay attention to the selection of environmentally friendly materials for products and the environmental protection of production processes.

 China Building Materials Network China Building Materials Network

The core competitiveness of door and window enterprises is also the cornerstone of their long-term development. As a leading brand in the door and window industry, Hennessy has always paid attention to the shaping and maintenance of brand image, and has won the recognition and trust of consumers by constantly improving product quality and service level. In the future, Hennessy will continue to strengthen brand construction and promotion to enhance brand value and influence.

 China Building Materials Network China Building Materials Network

For the first exhibition at the beginning of the year, Mr. Guo expressed full expectation. He hopes that this exhibition can further demonstrate the brand strength and product advantages of Hennessy Doors and Windows, and attract more partners and consumers' attention. At the same time, he also hopes to have in-depth exchanges and learning with peer enterprises to jointly promote the healthy development of the door and window industry.

 China Building Materials Network

During the whole interview, Mr. Guo showed his deep understanding and keen insight into the door and window industry. His words revealed confidence in Hennessy's door and window brand and optimism for the future of the industry. It is believed that under the leadership of General Manager Guo, Hennessy Doors and Windows will continue to stand out in the door and window industry and become a leader in the development of the industry.

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