The theme activities of Ludao Women's Consumption Month in 2024 were successfully held

"Her economy" hand over the impressive report card

According to the data of Xiamen Municipal Bureau of Statistics, in the first quarter of 2024, the total retail sales of social consumer goods in the city will reach 81.655 billion yuan, an increase of 3.3%, and the retail sales and catering revenue will increase by 2.5% and 9.6% respectively. The consumer market will continue to recover and continue to recover. This spring, Ludao women ignited "her economy" with "her consumption", and helped Xiamen's economy get off to a good start in the first quarter with "heroine".

In March, the Xiamen Women's Federation, taking the opportunity of organizing the 114th "March 8th" International Women's Day commemoration, jointly with the Municipal Bureau of Commerce, the Municipal Bureau of Culture and Tourism, and the People's Government of Siming District, carefully planned and carried out a series of activities themed "Beautiful as Spring to Create a Future for Her" Ludao Women's Consumption Month in 2024, It will bring wonderful female aesthetics to the masses of female friends and citizen tourists to promote the consumption culture feast.

Women compete for spring. At present, the battle drum of striving for economy and promoting development has been ringing, and all districts and industries in the city have shown a picture of "women struggling in spring" to jointly fight for economy and promote development.

Gather momentum with economy to promote "her economy"

In March, the Xiamen Women's Federation called on all districts to gather together in a festive manner and plan three major sectors and more than 20 activities around the main line of "her struggle, her economy, and her rights and interests", so as to send holiday gift packages to women throughout the city. On line, Meituan, Lulema, Agricultural Bank of China Luxianghui and other platforms focus on festival hot spots, and launch special preferential packages and surprise benefits for Women's Day; Offline, the "fancy" shopping malls in the city, such as MIXC, Chinatown, Tianhong, Yintai Department Store, promote consumption, benefit more female consumers and drive economic growth.

It is worth mentioning that at the end of March, UnionPay Cloud Flash Payment platform launched a city wide exclusive consumption full and reduced discount activity for this "Ludao Women's Consumption Month", such as 50 yuan for department stores and 20 yuan for supermarkets. According to statistics, from March 27th to 31st, the activity issued subsidies of 200000 yuan in total to designated department stores and supermarkets in the city, driving platform consumption to exceed 2.88 million yuan, further stimulating consumption potential and effectively boosting retail consumption.

Business travel linkage, gathering "her power"

Drive "her economy" and help "get off to a good start". In addition to the theme activities launched by the major shopping malls, Xiamen has also done enough articles on business, tourism and culture, and prepared a rich cultural and tourism dinner for women compatriots. During Ludao Women's Consumption Month, the city's major business districts, hotels and scenic spots focused on women's consumption hot spots, integrated characteristic and high-quality resources, launched a series of activities themed on Women's Day with colorful vitality and splendor, promoted the "her economy" to continue to heat up, and set off another festival consumption boom.

Business travel accurately "adds firewood" and promotes consumption of "fireworks". Huihe Stone Cultural Park, Fangte Tourist Area, Hulishan Fort and many other scenic spots have launched a series of colorful Women's Day discounts and activities to present gifts to women consumers, practically drive "her economy" with "her consumption", and strive to seize the opportunity to fight for strength, and press the fast forward button to "open the door red" in the first quarter and run out of "acceleration".

"Empowering 'her economy' and boosting the achievements of women in Ludao," said the relevant person in charge of Xiamen Women's Federation, which will continue to actively play the role of "half the sky", anchor the key work projects in 2024, and constantly create a new situation in women's work and women's cause with the spirit of standing on the forefront and moving forward courageously, so as to win the "full house" with "a good start". （ Morning News reporter Feng Na, Pan Chengfeng ）