News background:
When I went to the spa resort to spend money, I unexpectedly found myself on the screen of other people's mobile phones. It is reported that recently, a female customer reported that she went to a spa resort to spend money recently, and without knowing it, she was broadcast live by the business about the process and scene of taking a hot spring.
Consumers cannot become "diversion tools"
The real consumption scene of the live broadcast does have a marketing miracle, which can make potential consumers in the live broadcast room "see is real", and then generate the desire for consumption. The audience can clearly see the consumption site and service facilities through the live broadcast room, and the customers in the consumption scene are incarnated as the free "effect display" of the business. Faced with the temptation of traffic, many businesses have set the camera and started live broadcast. 【 detailed 】
The consumption in the hot spring resort was broadcast live and became the object of online onlookers. The experience of this female customer is not a case in point. Nowadays, the live broadcast economy is increasingly popular, and more and more scenes are moved into the live broadcast room. With the keyword of "being broadcast", fitness is broadcast live, eating is broadcast live, hair cutting is broadcast live, etc. Similar phenomena are everywhere. 【 detailed 】
In the digital era, privacy leakage is seriously harmful
Gymnasiums, restaurants and other business places are public spaces in themselves, and businesses have the right to operate independently. It seems to be free for businesses to broadcast live to their own shops. However, this view does not hold water. Businesses can, of course, broadcast the consumption environment in the store live, but if customers enter the camera, it will involve the use of consumer portraits. When businesses want to carry out this kind of public broadcast with a commercial nature, they should seek the consent of consumers in advance. Moreover, for consumers, the personal action track itself has a privacy attribute. Whether it is eating, hair cutting, or fitness, it is a part of private life. If the business opens the live broadcast without prior notice, it is essentially a kind of sneak photography. 【 detailed 】
In the era of full digitalization, this damage is not just privacy leakage. For example, face information is unchangeable, and it is difficult to recover once it is leaked. In front of a pair of "secret observation" eyes, all the details may become the material for doing evil. The recently paid attention to "AI face changing" hoax intuitively presents this consequence. 【 detailed 】
Protection of consumer privacy Live broadcast should have boundaries
In this regard, consumers should enhance their awareness of privacy protection. Once they find that their consumption process has been broadcast by businesses without authorization, they should protest and complain decisively. When necessary, they can take up legal weapons to protect their rights and increase the infringement costs of businesses. At the same time, the relevant departments should strengthen the supervision of the live broadcast economy, strengthen the legal education of merchants, and make relevant responsible persons aware of the legal risks.
It is worth mentioning that the encouragement of the platform is also an important factor why some businesses are keen on live consumption scenarios. Some businesses mentioned that "if there are many people in the live broadcast scene, it is easier to get the traffic tilt of the platform." Therefore, the live broadcast platform should also improve the rules, clarify the boundaries of live broadcast marketing, and not allow businesses to secretly shoot consumers for traffic. 【 detailed 】
(The above comprehensive Guangming.com, Nanfang Daily, Rednet)
V perspective:
@Snow girl has only one dimple: my child's swimming organization has a live broadcast, and the swimming pool is full of minors. It's just unkind to shoot them with a mobile phone. I found their leader on the spot.
@Eating watermelon and listening to music at the seaside: do some people have no concept of privacy?
@I just looked at it and said nothing: my hair cut was broadcast live.
Delicious cookies: unacceptable. I don't want to be filmed live for no reason.
@Cat Coat: This is for commercial use. It infringes the right of portrait.
Editor's Note:
Eating, shopping, even going to hot springs can be broadcast live? The live broadcast of merchants really made consumers "panic". In fact, it is understandable that businesses use live broadcast for marketing, but they must not break the boundary and bottom line. Faced with questions from customers, these businesses should take the initiative to turn the camera or obtain customer consent. Of course, it is not enough to protect consumers from "being consumed" only by protecting their rights and "righting" the camera. The platform and the regulatory department should also check and take responsibility, and protect the legitimate rights and interests of consumers with clear rules and effective means.
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