Original title: travel through ancient and modern "Guochao Catering" in the time of a meal UP ↑

In a pastry shop in Zhoucun Ancient Shopping Mall in Zibo, Shandong, many tourists are attracted by the characteristic Guochao snacks. These snacks not only have a high appearance, but also have cultural connotations.

In Luoyang, Henan Province, the cultural and creative cake, which has been restored to the shape of famous scenic spots such as White Horse Temple on a one-on-one basis, has recently become popular. Each cultural and creative cake is equipped with a bookmarked "manual", which not only clearly describes the ingredients and taste of the cake, but also expresses its cultural heritage and beautiful implication. For example, peony symbolizes auspiciousness and wealth, green bamboo stands for honesty and purity, and the historical background of the scenic spot is clearly introduced.

In addition to the unique style, the taste is also innovative. Caramel, raw coconut and red velvet are in line with young people's preferences. Black sesame, osmanthus, yam, mung bean and other materials are selected in combination with the style of stone lion, calligraphy Luoyang and other middle-aged and elderly people. They have gained "fans" of different ages, and also added a richer level and taste to the cake.

You Jieru, a tourist from Zhangzhou, Fujian : We come from Zhangzhou, Fujian Province. The food is exquisite, beautiful, and has a good taste. Some of them are mousse, which is suitable for children.

Since this year, many users have searched for "Guochao Catering" on the platform to see user reviews, search notes, and grass growing "online celebrity" merchants. The number of searches for "Guochao Snacks" has increased by nearly 250% year on year. At the same time, the number of "Guochao" catering merchants on the platform increased by nearly 500% year on year, and the number of group purchase orders rose by 550%; Under the "national trend" craze, since this year, the number of searches related to "new Chinese style" on the platform has also increased by 630% year on year, the number of related evaluations has increased by more than 200%, and the number of notes and strategies has increased by 184%. The number of catering merchants related to "new Chinese style" increased by nearly 300% year on year, and the number of group purchase orders increased by 80%.

Enjoy the delicious food culture and travel through the ancient and modern times in the time of a meal

The Ministry of Commerce and other nine departments recently issued guidance, proposing to make efforts to innovate catering consumption scenarios, focus on improving the quality of catering services, and inherit and develop China's excellent catering culture. At present, there are many restaurants with the theme of "Guochao" in many parts of the country, focusing on traditional Chinese culture.

The water is rippling and the context is leisurely. In a restaurant near the Tongzhou Canal in Beijing, a staff member dressed as "Su Shi" was reading poems for guests with flowing sleeves, melodious voice and rich feelings.

consumer : Bring us all through that moment thousands of years ago, and let Chinese culture be integrated into these delicious dishes.

Yang Lei, Deputy General Manager of Tongzhou Grand Canal Store, a catering enterprise in Beijing : Through scrolls, folding fans and Sushi's Song Ci, culture can be empowered to experience catering. Our attendance rate has increased significantly. The hall is basically full, and private rooms need to be booked a week in advance.

Recently, a restaurant with the theme of "A Dream of Red Mansions" became popular in Nanjing. The restaurant is full of elements of the famous novel "A Dream of Red Mansions": the walls are painted with the figures of the twelve hairpins in the dream of red mansions, the private rooms are named after the twelve hairpins, and the vase decorations are printed with many allusions of the dream of red mansions, such as "Daiyu buries flowers".

It is not only the creation of atmosphere and the creation of dishes, but also the innovation and extension of the original twelve dishes: "Keqing yam jujube paste cake", "Fengjie ham elbow", "Baochai rouge goose" and other dishes with unique characteristics of the Red Chamber can be eaten here.

This fake flower is also a signature dish here: "Daiyu Chuanhua" made of fish paste. Aunt Fang from Shanghai is particularly fond of this dish.

Shanghai Tourist Room Aunt : If you like it, you dare not stretch out your chopsticks for fear of damaging it. Very good, very refined.

Culture and cuisine collide, national style and ancient charm restaurants are popular

The "national trend" element has a long history in the catering industry, and many Chinese time-honored brands insist on innovation, so that consumers can feel more traditional cultural charm while enjoying food.

At more than 3 p.m., more than an hour before leaving the meal, many people were waiting at a time-honored Chinese restaurant in Beijing. Some customers came with luggage when they got off the plane.

This time-honored Chinese restaurant has built an aerial quadrangle on the third floor, with red columns and gray walls, screen wall corridors, floor to floor green bricks, and elegant window lattices, reflecting the ancient charm and flavor of Beijing. Guests who come to dinner can also order and select the blanks in person, and even inscribe on the selected roast duck. Through this special scene of consumption, they can experience a sense of exclusive participation.

Zhou Yanlong, Secretary of the Party Committee and General Manager of a catering company : We hope to present the air quadrangle, a very creative architectural feature, to consumers. Present our excellent dishes, Beijing Opera and Beijing Charm to Beijing, the whole country and even international visitors, so that they can experience Chinese traditional culture and taste Chinese traditional food here.

Nowadays, more and more catering enterprises and food companies are trying to integrate with traditional culture, which also heats up another industry. When the reporter came to an architectural design company in Beijing, the designer team was holding a meeting to discuss and draw drawings for the decoration design scheme of a restaurant in Wuhan. Since this year, 80% of their design orders have been made by Guochao.

Architectural Designer Liu Daohua : When we design, we should connect with nature and the surrounding environment. Guochao must be an important link in the future.

The exhibition and interaction of traditional folk arts are introduced into the catering space, integrating Chinese traditional cultural elements such as shadow play, painting, ancient architecture, etc. with the theme of the restaurant, which also opens a new growth space for catering consumption.

Jing Linbo, President of China Academy of Social Sciences Evaluation : Catering enterprises actively integrate new technologies and traditional cultural skills into the new track. With the prosperity of Guochao in the domestic catering market, it will also be further carried forward in the international market with the sailing of our catering enterprises.