Digital Marketing - Channel Home Page

Platform advantages

Category B new marketing

Focus on the needs of Class B buyers, build marketing scenarios, and efficiently match the business cooperation between buyers and sellers.

Diversified launch

It is suitable for business operation scenarios, rich styles+diversified delivery modes, and helps merchants increase product efficiency.

Traffic global coverage

The industry-leading intelligent search+recommendation capability, leveraging Alibaba's ecological resources, achieves global traffic coverage.

One stop solution

Create one-stop marketing solutions for businesses based on the data+algorithm capability that fits the characteristics of Class B business.

Digital Marketing Product Matrix

Improve marketing skills, answer frequently asked questions, and meet various marketing demands of customers in a one-stop manner

Self service launch Support a variety of flexible operations to meet individual marketing demands.

Intelligent delivery Intelligent investment launch and optimization, one click launch of worry free launch.

Industry solutions Combined with the industry marketing field, it is more suitable for business characteristics.

Business growth plan High configuration/customized solutions help businesses grow.

First show PRO Create the first position of panoramic intelligent marketing.

brand marketing Your brand is worth seeing.

Media advertising Outbound advertising - one-stop full media traffic coverage, one click full network access.

Self service launch - more flexible promotion, and self optimization and adjustment can be made.

Promote the recommended locations on 1688 platform and related websites of the cooperative alliance. From daily quota to bid, from crowd to region, launch time and launch information can be set by oneself, accurate and controllable.

Easy to operate Simple and easy to apply to merchants at all stages

Flexible settings Meet the personalized launch of merchants

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Intelligent launch - low threshold for promotion, one key operation, simple and fast.

Daily quota, buyer group preference, and store wide promotional product information can be set flexibly and accurately through the whole store and product launch. There is no need to set keywords, combined with the powerful digital technology of 1688 platform, the digital capability can automatically match the search recommendation flow to meet the promotion needs of the whole store and single products.

Whole store promotion Help to improve the efficiency of commodity management in the whole store

Goods program Multiple schemes guarantee digital marketing

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Industry solution -- development and design based on the characteristics of the platform field.

Through 1688 search, recommendation, media cooperation and other multi-channel resources, help merchants' marketing growth in rich scenes. Rely on digital capabilities to customize intelligent marketing solutions for customers.

consumer goods Fit the goods field

industrial products More vertical, finer and professional

Find the factory Help factory merchants highlight

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Merchant growth solutions -- customized adaptation solutions based on merchant growth stages.

To build 1688 core businesses, we will provide a whole marketing plan based on cross platform, cross screen, cross channel, computer end and wireless end.

Potential merchants Customized solutions accelerate the growth of potential businesses

Core merchants Quarterly intelligent marketing growth plan

SKA merchant Annual empowerment helps business improvement and brand growth

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The first display PRO -- a more definite pit location is clear at a glance.

Lock the core position of 1688 search results page computer side&mobile side home page, charge by pit, dominate screen display, get big exposure, enrich creative styles with multiple marketing scenarios, grab the attention of buyers, meet diversified marketing demands of merchants, buy with one click, and let you promote without worry!

First show The first monthly package to show the integration of intelligent launch products and effects

Positioning promotion Save time and effort to target targeted buyers

Search exhibition Lock in interactive marketing in advance to get big exposure

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Brand marketing -- Golden pit helps build Class B brand.

The golden position of the top bar of the search results page of the dominant screen 1688 is next to the search box! Improve brand tonality, reach information on the whole network, lock in buyers' search, cool and creative play, attract buyers' attention, and stop them in one step!

Focus on core resources Access to the whole network to create the first position of marketing mentality

Rich creative styles Multiple sets of creative templates to meet different marketing demands

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Media advertising - global media expand more business opportunities.

Merchants only need to set up a direct delivery plan in the digital marketing background to help them promote in Baidu search, dithering information flow, headline information flow and other channels (in the follow-up media access); Put the data back into the buyer management system, and the merchants can follow up with the follow-up crowd.

Notes Planting Grass Small red book experts produce grass to help merchants promote outside the station

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Find marketing tools to assist marketing promotion

Improve marketing skills, answer frequently asked questions, and meet various marketing demands of customers in a one-stop manner

Launch diagnostic tools Tools - from marketing diagnosis to effect optimization, one-stop to meet the marketing demands of merchants. Support the store operation in an all-round way, from products, creativity to the diagnostic scheme of the whole store promotion skills.

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Goods growth tools Through the analysis of the whole store's commodities, the Commodity Management Center focuses on marketing opportunities, industry insight to make the growth of commodities worry free, combined with the strong digital ability to further analyze, quickly lock the promotion items, and let the operation have rules to follow.

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