Xinhua Sports Beijing, September 20 (Chen Yanni) The 2018 International Winter Sports (Beijing) Expo (hereinafter referred to as the "Winter Expo"), which opened on September 19, was crowded with people and foreign faces flashed from time to time. China's ice and snow sports have become the "hot market" concerned by the world.

Juan Antonio Samaranch, Vice President of the International Olympic Committee and President of the Beijing 2022 Winter Olympics Coordination Commission, said that "300 million people participating in ice and snow" is not only China's goal, but also the goal of the International Olympic Committee.

On September 19, Juan Antonio Samaranch, Vice President of the International Olympic Committee and President of the Beijing 2022 Winter Olympics Coordination Commission, delivered a speech at the opening ceremony.

At the same time, the industry is also very calm. Practitioners are increasingly aware that the key to making ice and snow sports take root is to attract young people. On the same day, at the main forum of the Winter Expo with the theme of "ice and snow power prying the world", this also became a hot topic among guests.

In the opinion of Karl Stoss, member of the International Olympic Committee and president of the Austrian National Olympic Committee, there is no gold medal or champion in vain. To bring the ice and snow sports to the public, first of all, young people should be attracted. He proposed to combine sports and education, and it is very important to set up ice and snow courses in primary and secondary schools. Primary schools can set up ski weeks to let children experience different sports such as skating, skiing, cross-country skiing, etc. Middle schools in different regions can hold inter school ice and snow sports competitions to improve the participation of young people.

In fact, in China, most ice and snow sports participants are beginners. Sarah Lewis, secretary-general of the International Skiing Federation and member of the Beijing 2022 Winter Olympics Coordination Committee, believes that safety and fun are the most important things for beginners. She suggested that education links on snow, safety and snow sports facilities should be added to help more people enjoy winter sports.

In the wider popularization of ice and snow sports, competitive sports play a key role in promoting. At the beginning of September this year, the General Administration of Sport of the People's Republic of China proposed that the Chinese delegation should achieve the goal of "comprehensive participation, comprehensive breakthrough and comprehensive promotion" at the 2022 Beijing Winter Olympics. Among them, the "comprehensive drive" is to stimulate the enthusiasm and enthusiasm of young people to participate in ice and snow sports through the enjoyment of high-level ice and snow sports and the display of the charm of excellent athletes.

On September 19, primary school students experienced curling in an exhibitor's exhibition area of the Winter Expo.

Karl Stoss proposed that there are many companies in Austria that will help some athletes to achieve excellent results, even gold medals, so that the strength of the industry and the school system represented by universities can work together to influence and impress young people and parents with the charm of competitive sports, so that they can know the benefits of sports for health, and also let them feel the impact of competitive sports on rules Discipline shaping.

Ian Rogen, Chairman of the Organizing Committee for the 2020 Winter Youth Olympic Games in Lausanne, Switzerland, believes that activities, innovation and digitalization are three key factors. He pointed out that to attract young people to participate in ice and snow sports, it is necessary to hold very interesting activities, track and study this group in a targeted way, and create new concepts and ideas. Including digital marketing activities to let young people know about ice and snow sports.

Alexander, partner of IDG Capital, stressed that winter sports are very popular in Europe, not only because of the fun of sports, but also because people have a sense of community belonging in them. It is an interactive feeling that they go to the mountain to do these sports with their family and friends. Therefore, the popularization of ice and snow sports needs to create a culture and community participation atmosphere of a winter sports country.