Hebei Yesanpo Drive 71 Villages out of Poverty through Tourism

08:50, September 21, 2018 Source: Beijing Daily
 
Original title: Yesanpo drives 71 villages out of poverty through tourism

On the entrance side of Baili Gorge Scenic Area in Yesanpo, Hebei Province, a beautiful scenery often attracts tourists' attention. More than 100 houses are painted in seven colors, including yellow, green and blue. From a distance, it seems that you have met a fairy tale kingdom.

Zhao Lian opened an inn called "Shenma Era" in this colorful art town. The facade of the house is bright red. There are 16 single rooms in the inn. Every weekend and holiday, tourists come in an endless stream. Men served as cooks and women served as waiters, often too busy to touch the ground. Zhao Lian said that last year, the local government provided some funds, and his family also took some money. After the hotel was renovated, the environmental quality was improved, and guests were more willing to come and stay. Usually, a double room costs 150 yuan, but at the weekend, it rose to more than 200 yuan, still in short supply. Compared with the time when one's own family started farm recreation in the scenic spot alone, after settling in the colorful town, the income has at least doubled.

Home stay is just one of the commercial forms of the colorful art town. There are not only colorful colors, but also personalized shops and a variety of activities. Walking in the town, you can see the artists who are working hard to cheer, the open-air bar is flashing lights to welcome people to drink and carve, and Xiangxue Bookstore tells us about the writer Tie Ning's early creative experience... cultural activities Art creation, maker base, folk performance, special diet, entertainment shopping, and art homestay are integrated here to create a unique artistic atmosphere and modern life philosophy.

It is reported that the colorful art town was renovated by the local government. The original Gougezhuang Village was packaged as a whole, covered with oil paint, and European style mixed with colorful sentiment. In 2017, Yesanpo Scenic Area Management Committee introduced Yanhai Tourism to take charge of the management and operation of the town, and worked with the local village and town committees to formulate the plan and implement the division of labor.

The town introduces the economic industry of rural development, drives the local labor force to participate in production and operation, develops its own brand goods, and regularly carries out cultural and artistic performance exchanges; Build a sketch photography base; Promote rural youth to return to their hometown for employment, and use local resources to develop planting, processing, R&D and production bases.

Tourism training is also being carried out at the same time. The town has established three training bases, carried out 20 training sessions, and trained 2000 people. The surrounding poor people have successfully integrated into the new tourism business.

In front of the "Sanpo Fine Wine" shop, Ms. Zhang was holding a bottle of white wine and warmly greeted, "This is the sorghum wine in our village, everyone has a taste." She filled one small cup after another and handed it to the tourists who stopped. "If you want to drink well, take some bottles with you, and you can sweep the QR code on the table to pay." Ms. Zhang lives near the town, according to her introduction, In the past, the family was not well off, and the annual income of the whole family was more than 20000 yuan. After the town was built, she was recruited to sell wine. The job was not heavy, and she could get a salary.

According to statistics, the small town shops and inns under Yanhai Tourism provided more than 120 jobs. From April to September this year, the water flow totaled more than 1.2 million yuan.

Yesanpo Scenic Area insists on promoting the development of the village with tourism industry, and has created more than 10 new business projects including colorful art towns. At the same time, it insists on adjusting measures to the village conditions and promoting the quality of each village. The number of featured villages in the scenic area has reached 28.

After years of exploration, Yesanpo Scenic Area has formed a new model of "two belts and four rises" of tourism poverty alleviation, namely, scenic area with villages and capable people with households; Cultivate industries, organize the masses, link interests, and promote culture and endogenous power. In recent years, it has developed a variety of resource scheduling methods, such as home stay tourism, industrial and commercial capital, cooperation and sharing, and leading enterprises. It has established 23 tourism poverty alleviation cooperatives, built or rebuilt 800 tourism farmhouses, and has 2203 agritainment business legal persons. The "two belts and four rises" have promoted the rapid development of tourism around the scenic spot, radiating and driving 71 poverty-stricken villages, There are 45 villages mainly engaged in rural tourism, covering 9094 households and 17526 people in poverty. (Reporter Cui Le)

(Editor in charge: Wang Yao, Jiang Qi)