Samsung mobile phones regained the first place in the market: over 60 million units were shipped

According to Canalys' latest report, global intelligence in the first quarter of 2024 mobile phone The market grew by 10% year on year to 296.2 million units, exceeding expectations. This growth is mainly due to the new product portfolio launched by manufacturers and the stability of emerging markets. Samsung regained its leading position with a shipment of 60 million units. When Apple faced challenges in its core market, its shipments fell to 48.7 million units, ranking second.

Xiaomi keeps the third place, with 40.7 million units shipped and 14% market share. Median and OPPO respectively ranked in the top five, with 28.6 million and 25 million units shipped, respectively, with market shares of 10% and 8%.

Sanyam Chaurasia, senior analyst of Canalys, said: "The release of Samsung S24 marks a critical moment of its AI and high-end strategy, which may reshape the industry pattern. Compared with the S23 released last year, Samsung released the Galaxy S24 one month ahead of schedule, and shipped 13.5 million units in the first quarter, up 35% year on year."

He also added: "In the Middle East, Africa and Latin America markets, driven by the strong shipment of new models, Xiaomi and Median achieved strong growth of 33% and 86% respectively."

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