KTV business is getting worse every year, and 70000 homes are closed! The way young people play has changed

In recent years, the KTV industry has been in trouble. According to Sina Finance, by 2024, the number of KTV stores across the country has decreased significantly. According to statistics, 70000 KTVs have closed down in the past nine years.

The changes in the economic environment and consumption trend since 2015 have had a huge impact on the KTV industry. With the change of young people's lifestyle and consumption habits, more and more people choose to give up the traditional KTV entertainment. This trend gradually spread to major cities across the country, and led to the closure of many small and medium-sized KTV stores.

In a typical area around Beijing International Trade Center, "Pure K", a high-end chain KTV with five floors and located in an area with a lot of land and money, employees say that business is getting worse every year. The store is located in the core area of the international trade business circle, but there are few consumers even in the afternoon of weekdays.

In the post epidemic era, consumers have become more and more cautious, and there have been many other lower cost, safer and healthier, more convenient and flexible options to replace the traditional KTV model. These factors have led to the gradual decline of young people's interest in KTV, which has led to the decline of the whole industry.

According to financial reports, in recent years, with the development of various new forms of entertainment, such as online live broadcast, social platforms, etc., people's demand for indoor entertainment is also changing. Especially due to the impact of the epidemic, many people pay more attention to their own health and safety, and are more cautious when consuming.

This situation is not only reflected in the first tier cities such as Beijing, but also in the second and third tier cities and even some rural markets. It can be seen that consumers become more cautious when choosing entertainment methods, and pay more attention to safety, health and other issues.

However, some insiders believe that the KTV industry still has some room for development in the future. They believe that with the improvement of the quality of life and the continuous development of technology, consumers' demand for entertainment will continue to increase. At the same time, it is also necessary to consider how to better meet people's leisure needs in urban planning and construction, so as to attract more tourists and consumers to the local experience.

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