RTX 4060 Ti reduces price to deal with new AMD products! Nvidia prepares to dive

AMD New models coming soon Graphics card Radeon RX 7800 XT and Radeon RX 7700 XT will be equipped with Navi 32 GPU based on RDNA 3 architecture. According to a well-known blogger, Nvidia will adopt a price reduction strategy to reduce its GeForce in response to the competition of new AMD products RTX 4060 Ti. In May this year, Nvidia launched a new generation of mainstream GPUs based on Ada Lovelace architecture, including GeForce RTX 4060 Ti 8GB and RTX 4060 Ti 16GB. The official suggested retail prices are respectively 399 US dollars/RMB 3199 yuan and 499 US dollars/RMB 3899 yuan. Although the new GPU has stronger optical tracking performance and DLSS 3 technology, its 8GB version has no significant performance improvement compared with the previous generation, and the 16GB version with higher price may even have performance regression. Many players believe that the performance of GeForce RTX 4060 Ti 8GB/16GB does not meet its high price, so it lacks sufficient attraction. Due to poor sales, some dealers have begun to reduce the price. For example, Germany's largest electronics retailer has lowered the price of MSI's RTX 4060 Ti Ventus 3X 16G OC from 549 euros of the official suggested retail price to 519 euros. With the launch of Radeon RX 7800 XT and Radeon RX 7700 XT, the competition in the mainstream graphics card market will further intensify, and Nvidia will face greater pressure. Price reduction is the simplest and most effective way to deal with competition. It is worth noting that the Radeon RX 7800 XT and Radeon RX 7700 XT are equipped with 16GB and 12GB video memory, respectively. The video memory bit width is 256 bits and 192 bits, while the GeForce RTX 4060 Ti series is only 128 bits. Some people believe that the unreasonable configuration of video memory is one of the main reasons for the general performance of GeForce RTX 4060 Ti series. These disadvantages may be magnified in the face of new generation competitors.

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