Go to Wuyuan, Jiangxi to see rape flowers all over the mountains, go to Pingtan, Fujian to see the "Blue Tears" wonders of the sea, and punch in the "China's largest rural library" in the southwest border. During the May Day holiday, the county market has become a new choice for holiday tourism. Small cities are leveraging the "big market", and county tourism has brought new growth to the "holiday economy", Inject new momentum into the recovery of the national economy.
During the May Day holiday this year, new trends such as the county tourism craze emerged in the tourism market. According to Ctrip platform data, the number of travel booking orders in the fourth tier and lower tier cities during the May Day holiday increased by 140% year on year, outperforming the national market, and the growth rate was significantly higher than that in the first tier and second tier cities. The sinking tourism market is outstanding, and "small cities" and "small scenic spots" are more popular.
Experience tea picking, seedling planting, hiking in Nanping Mountain, and intangible cultural heritage handicrafts. In Biyang Town, Anhui Province, parent-child farming and reading tours featuring rural tourism are favored by tourists; Wearing Han clothes, walking through the old streets and lanes with grey walls and green tiles, and in Songyang County, Zhejiang Province, tourists enjoy the time of "slowing down"... Small cities ignite new tourism, and a series of trendy games reflect the vitality and potential of China's consumer market.
——The tourism supporting service system is more mature. Dai Bin, president of the China Tourism Research Institute, said that about 72.3% of the country's civil airports are located in small and medium-sized cities such as Yanji, Tianshui, Zhangye, Golog, Altay, Hailar, Bole, Yichun, and Aershan. These small airport cities have their own unique scenic spots, resorts, blocks, business circles, food markets, as well as the high cost performance of accommodation, catering, entertainment, and shopping consumption, High affinity attracts tourists of all ages.
"The market has further sunk. Small and medium-sized cities, central towns and key villages in developed areas are emerging tourist destinations, and also growing tourist sources." Dai Bin believes that the market base of tourism consumption should be continuously expanded, facing the sinking market and demand upgrading, and the domestic tourism promotion plan should be pragmatically promoted. Guided by tourists' satisfaction, further improve the tourism public service system for individual tourists, and constantly improve tourists' satisfaction and sense of gain.
——All dimensional upgrading of business forms makes consumption more dynamic. These days, Liling, a small town in the east of Hunan Province, is bustling with activity. This county-level city with the reputation of "Millennium Ceramic Capital" and "Home of Firecrackers" is deeply integrating "cultural tourism+" with leading industries, and shaping a new brand of cultural tourism with new scenes.
Liling has made great efforts to promote the quality and upgrading of tourism. It has successively held a series of activities, such as the Firecracker Expo, the Fried Rice Noodles Festival, the Junzi Mountain Spring Bamboo Shoot Festival, the first Liling Kiln Food Festival, and the "Rural Lawn Camping Concert" in Jinhuwan Scenic Area. It has also released online celebrity IP, such as porcelain picking maps, accommodation maps, and scenic spot maps, to expand the popularity of cultural tourism in the county and create a new hotspot of local tourism.
——Take advantage of the hot spot "traffic" to convert more "reserves". Shandong Zibo Barbecue, Guizhou Cunchao and Tianshui Malatang have successively gone out of the circle, and various places have done a good job in supporting services to meet the diversified tourism experience with profound cultural heritage, and the service concept of "tourists as the center" has caught up with the "Splashing Fortune".
On the first day of the May Day holiday, Guiyang ranked second among provincial capitals in terms of the growth of tourism orders, with hotel orders up 29% year on year. Focusing on holiday service experience, the snack street business district in Guiyang keeps innovating consumption mode and stimulating consumption vitality. The trendy and unique "Guizhou time-honored brand" products such as ear root yogurt, crispy duck, Changwang noodles and crisp whistle attract a large number of consumers and promote the quality of tourism consumption.
People in the industry believe that county cultural tourism should become an opportunity for the transformation and upgrading of China's tourism industry. We should take the "county cultural tourism craze" as an important starting point to boost the county economy, put standards first, improve services, build brands, and base on people's livelihood, so that county tourism can not only become the "hard power" of cultural tourism development, but also enable high-quality development of the county economy. Let the "county culture and tourism craze" not only appear in the "May Day" and other holidays, but also become a tourism norm.
