Behind the "electricity is lower than fuel", BYD has reduced maintenance and cracked down on fuel vehicles

On February 19, BYD suddenly announced the launch of the glorious version of Qin PLUS and destroyer 05, and the price of the entry model of the two models was as low as 79800 yuan.

The proud model released this time is not the replacement of the previous champion model. The two new models have been upgraded in the intelligent field without reducing the configuration, adding two configurations of intelligent voice continuous call and intelligent power on/off, and adding white glaze blue color matching to meet the needs of car users in an all-round and multi-level way.

one Price reduction without allocation reduction, BYD holds the pricing power

Different from the industry management, the two new models of glory released by BYD this time not only do not reduce the price, but also increase the allocation - this wave of reverse operation highlights BYD's strong pricing power, as well as its excellent product power and brand appeal. Behind them are the scale and technical advantages of BYD's entire industry chain. BYD's confidence lies in its product power and pricing power.

Last year, BYD shouted the slogan of "the same price of fuel and electricity", and lowered the price of Qin PLUS champion version to less than 100000 yuan, breaking through the defense line built by A-class fuel vehicles for many years. By the end of last year, BYD Qin's PLUS DM-i champion version added new sales and preferential policies, with the price "officially falling below 90000" and the starting price reaching 89800 yuan. In 2023, BYD DM-i and other plug-in hybrid models will have a cumulative sales volume of 1.438 million, up 52% year on year, achieving both market sales and user reputation.

After the beginning of this year, BYD took the lead in carrying the banner of transformation from oil to electricity. It is no exaggeration to say that this is not only an important way for BYD to promote the development of new energy vehicles, but also the ultimate confrontation between domestic electric vehicles and joint-venture oil vehicles.

two The whole industry chain is blessed to create a national sedan

In this competition between independent brands and joint venture brands, Chinese automobile consumers have become the biggest beneficiaries. While auto companies compete for products, configurations and prices, consumers get tangible benefits.

To some extent, Qin PLUSDM-i and destroyer 05 are already the two most cost-effective models in the Chinese automobile market. After the launch of the Glory Edition, it can be expected that many young working families will take it as the first choice for the first car.

In 2023, China's per capita disposable income will be 39200 yuan. According to this calculation, the annual income of the couple will be almost equal to the price of a glorified Qin PLUS. The "Americans work for one year to buy cars" once admired by Chinese people has been realized by Qin PLUS.

In the final analysis, BYD's insight and grasp of the needs of the market and consumers can force the joint venture brand to reduce the price for sales. Compared with the "three mothers on the road" who enjoy premium for a long time but do nothing in product promotion, BYD is more willing to listen to the needs of consumers and align the products and prices with the needs of the market. This kind of national car, which benefits consumers, is truly the "pearl on the crown of industry".

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