AI models are everywhere, and Qualcomm cooperates with terminal manufacturers to reconstruct mobile PC experience

The year 2023 is coming to an end. Looking back at the technology development trend of this year, if you want to ask what technologies are most outstanding this year? The AI big model must do its part.

From language understanding to image recognition, from intelligent recommendation to assisted driving, AI big models are showing strong influence in various fields. Especially for more consumers, generative AI applications are mobile phone With the extension of consumer electronics such as PC, traditional hardware is undergoing a major intelligent upgrade, which has brought great changes to our life and work.

one Where is the change of "moving" generative AI into mobile computers?

This is not an exaggeration. With the increasing creativity of AI, the way of human-computer interaction is undergoing profound changes. A notable example is that when the smart assistant integrates a large pre training model, the smart phone can better understand and process human language and achieve a more intelligent interaction mode. This means that the dialogue between the user and the intelligent assistant is no longer limited to the traditional command based interaction, and will be more fluent and humanized. At the same time, the content of the dialogue will be closer to human beings.  

In addition to enabling intelligent assistants to better understand and process human language, generative AI can also recommend corresponding applications, music, videos, etc. according to users' usage habits and preferences, so as to improve users' use experience; And assist users in more efficient task processing to improve users' work efficiency.

While "moving" generative AI into mobile phones, PCs are not idle.

A number of computer manufacturers are actively embracing AI and jointly welcoming the era of AI+PC.

With the blessing of generative AI, computers can better understand our creative needs. Whether writing articles or making videos, they can provide us with personalized creative support. Even like smart phones, it can recommend suitable services and products for us by analyzing users' behaviors and preferences, such as recommending good movies, a good book or needed applications and services.

Whether it is to meet the needs of productivity or serve other aspects of life, the addition of AI will completely change the use methods and functions of traditional mobile phones and computers, not only improve our work and life efficiency, but also open new application scenarios and business models, and promote the development and innovation of the entire industry.

two Beyond the battle between hardware and software, focus on AI capabilities

Just as whether a big meal is delicious depends on whether seasoning is added. As a basic and core technology, AI has become indispensable in the process of improving product experience, just like the condiments in delicious meals. This means that the competition between the next generation of smart phones and PCs will not only be hardware and software, but also the AI capability, especially the terminal AI capability, will become a decisive competitive factor.

Compared with cloud AI, terminal AI has faster response time and lower latency, which is more suitable for applications requiring real-time interaction and rapid response, such as smart phones, PCs XR And other hardware platforms become very suitable carriers.

In addition, terminal AI helps protect user privacy. In many cases, data can be processed and analyzed without leaving the user's equipment, which is more secure and reliable. Even if there is no stable network connection or the network condition is poor, the terminal AI can still run independently and provide users with basic services and functions.

Of course, terminal AI and cloud AI are not mutually substituted, but complement and work together. Their mutual cooperation can bring more efficient, intelligent and personalized user experience for smart phones, computers and other devices. However, terminal AI, as one of the links, will determine the final product experience, which requires a strong enough "power source" to drive 。

There is no doubt that chips are the core and the most important part of both smart phones and PC devices. Similarly, the chip plays a decisive role in the AI capability of a device.

As a leader in the global chip industry and an active participant in the AI field, Qualcomm plays a crucial role in promoting the development and application of generative AI technology. Taking the third generation Snapdragon 8 mobile platform as an example, in order to improve its AI performance, Qualcomm not only upgraded the Hexagon NPU unit, but also equipped it with an independent power supply circuit, which not only brought 98% performance improvement, but also reduced unnecessary wake-up and energy waste, and improved energy efficiency by 40%.

Based on the soaring local AI computing power of the third generation Snapdragon 8, it is possible for generative AI to run smoothly on mobile devices. The third generation Snapdragon 8 is the first mobile platform in the industry that can run more than 10 billion parameter models. In other words, even without cloud assistance, AIGC functions such as natural language dialogue and AI drawing can still be realized by relying on local AI computing power. And the speed is very fast. It only takes less than 1 second to generate images through the AI Wensheng Graph model Stable Diffusion. As a comparison, the previous generation took about 15 seconds.

In terms of PC, Snapdragon also brings Snapdragon X Elite. This chip is also equipped with an independent NPU, with a computing power of 45 TOPS, which is enough to support the running of a generative AI model with more than 13 billion parameters on the terminal side. In the StableDiffusion model test, the PC equipped with Snapdragon X Elite was used for AI painting, and the mapping was less than 1 second.

three What kind of experience can Qualcomm bring to the end side generative AI in collaboration with terminal manufacturers?

After all this, it is still the initial question to return to the users themselves: what practical application experience will generative AI bring with the support of Qualcomm's end AI?

We mentioned earlier Mobile assistant It provides users with a convenient and fast way to interact. With the improvement of AI computing ability, mobile smart assistants can not only achieve more accurate, smooth and efficient dialogue, but also have the ability to handle more complex tasks. For example, in Xiaomi 14 On the series, based on the latest third generation Snapdragon 8, Xiaoai students can understand and respond to users' complex instructions, and provide weather query, news broadcast, music playing, schedule management and other services.

Users can also ask Xiaoai to help you create a copy, write various plans and strategies, provide advice on food, clothing, housing and transportation, analyze hot topics, and popularize various knowledge and science, and even let Voice Assistant It can help you to automatically convert a paragraph of text into a table, which is faster to generate, and the operation is not complicated. It is obvious that the previous little love students can not do this, and the experience is not comparable.

With the official release of OriginOS 4, iQOO 12 The series also has a new AI play. I believe that many children have saved many photos in their mobile phones, and when they suddenly want to find a specific photo, they may look for it for a long time. If you are a user of iQOO 12, you can call up Little V of Blueheart and say to it, "Little V helps me find the photo of the portrait", so that Little V can quickly find the desired photo.

The same method can also be used for files, especially those that users do not know where to store them. Small V can also help you find them quickly.

Based on the powerful AI capability of the third generation Snapdragon 8 mobile platform, even game phones have applied AI big model technology for the first time. In the built-in RedMagicOS9.0 of Red Devil 9 Pro, the game AI intelligent assistant can provide various help and support for players during the game, such as game playing methods, game strategies, and at the same time, it can automatically identify the screen content and make corresponding feedback, such as injecting residual blood, replacing bullets, etc. Even when playing some FPS games, Mora, the virtual game assistant, will cheer the players up, just like a soft sister is around the players.

Not long ago, Qualcomm also launched the Snapdragon X Elite, the strongest PC platform in history. Its powerful AI performance and excellent energy efficiency ratio also provide support for the landing PC end of generative AI applications, changing the way people interact with PCs. From AI expansion, intelligent creation to virtual character simulation, a series of new application scenarios are gradually emerging.

Taking AI image expansion as an example, this technology AI can expand a photo in equal proportion or free angle, and predict and supplement other images according to image content. In fact, not only AI can intelligently predict and supplement images, but also can generate videos based on text and pictures, such as some AI intelligent video production tools. Meta launched Make-A-Video in 2022. It can use a given few words or lines of text to generate a short video of a few seconds. For relevant practitioners, similar AI tools can really greatly improve the creative efficiency.

In the latest Demo presentation of Snapdragon X Elite, the notebook equipped with Snapdragon X Elite can even support entrepreneurs to complete more complex tasks such as creative design, budget analysis, business proposal production and brand website construction, helping users to achieve their business ideas and goals more efficiently.

last:

From natural language dialogue to text and picture creation, from intelligent recommendation to personalized service, with the enrichment of application scenarios and the continuous development of AI technology, the application of generative AI in the next generation of smart phones and PCs will be more extensive and in-depth, and provide users with a more intelligent and convenient user experience. In general, the penetration of AI big model into various terminal devices has begun, and is still in its infancy. It is expected that there will be a greater change next year.

On the other hand, Qualcomm really plays a key role in the process of promoting "terminal AI" to users. At present, the shipment volume of products equipped with Qualcomm AI engine has exceeded 2 billion, and its AI capability has been widely penetrated into billions of edge terminal devices. It has not only successfully built a terminal AI ecosystem with "Snapdragon Chip" as the core, but also promoted the landing of a large number of generative AI application scenarios, Finally, more consumers can experience and participate in the future change driven by AI as soon as possible.

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