After tomorrow, many people's long holidays will begin. After all, the interval between the Mid Autumn Festival and the National Day this year is no more than one week. Those who are strong in action should take a good leave early, and they will enjoy themselves thoroughly in 16 days. For the Chinese film market, in addition to the Spring Festival, the most attractive period of the year also officially kicked off this weekend.

However, compared with the same period in previous years, this Mid Autumn Festival National Day event is full of new changes and old routines. The change comes from the rumor that ticket subsidies will be cancelled. It is said that the relevant departments will cancel online ticket subsidies from third parties and the cinema's own channels from October 1, which means that everyone's habit of watching a movie at 9.9 yuan and 19.9 yuan from 2014 will be completely abandoned, and it also means that all "contestants" in this period will have to rely on their real skills to attract the audience to pay "money".

On the other hand, the old routine of the Mid Autumn Festival National Day archives can be seen from the pre-sale box office. As of the press release, "Aunt Li Cha" has topped the pre-sale box office, and the article and the "Fatty Action Team" starred by Bao Bell "changed its title" are not inferior to the "Shadow" "led by Zhang Yimou", which is enough to show that no matter what the schedule, Kai drama (xin), TV (ma), and video (hua) It is always a popular choice. Similar routines as in previous years also include the gathering of National Day celebrities, many of which are "live and see" groups, including the co performance of Zhou Runfa and Guo Fucheng in "peerless", and even Sun Li "reneged on his promise" to cooperate with Deng Chao again in "shadow". As Hollywood competitors have avoided the Mid Autumn Festival National Day, the next 16 days can be said to be the positive side of domestic films.

Comedy representatives:

"Aunt" is not a problem in the top three, "fat" has "dark horse" potential?

From September 21 to October 7, nearly 20 new films were released. Not surprisingly, "Aunt Li Cha" won the top three at the box office. Why so determined? The reason is obvious, however, that the audience believes that the comedy film produced by Mahua Kaixin is "funny and good-looking". The richest man in Xihong City, released on July 27, was the runner up in the summer box office with a box office of 2.51 billion yuan. The Shy Iron Fist was the only film in the National Day archives last year that grossed more than 100 million yuan on 9 consecutive days, and finally reaped 2.2 billion yuan. As for Charlotte's Worry, which "scooped" 1.442 billion box office in 2015, it is also an important contributor to the opening of the "happy twist" comedy film mode.

At present, "Aunt Li Cha" ranks first in terms of film arrangement and pre-sale on the National Day. At the national cinema domestic film promotion conference held two days ago, director Wu Yuhan said, "The film must be funny." After all, before the film was adapted, "Aunt Li Cha" was already a blockbuster stage play of Mahua Fun. After more than 700 tours, the whole film drama was more complete and solid, Speculation of audience laughter is also more in place. According to the "twist" tradition, the leading role of his own movie must be "his own person", such as Shen Teng in Charlotte's Worry and Allen in Ashamed Iron Fist, which are the first shows of the film's number one man. This time, Huang Cailun, the leading actor of the drama version, is scheduled to be the film's leader as usual. Huang Canghai, the male staff member he plays in the film, is encouraged by Li Cha (Song Yang) and others, He decided to pretend to be Li Cha's rich aunt and help Li Cha to marry the daughter of a rich man. As a result, he made a series of funny stories.

Although after the trailer was exposed, Huang Cailun's role as a woman was full of "laughable results", there was also the question of "Mahua"'s repeated use of cross dressing to create effects within two years. Huang Cailun and the director Wu Yuhan both explained that Huang Cailun believed that "Aunt Li Cha" was different from "Ashamed Iron Fist" from role setting to baggage. Wu Yuhan said that cross dressing was a common way of comedy, and that the film "will definitely have new breakthroughs on the basis of hilarity".

As the seed comedian of the Mid Autumn Festival National Day, I can understand the high expectations of "Aunt Li Cha", but "The Fatty Action Team" once surpassed "Shadow" and "Unmatched" at the pre-sale box office, which was unexpected. As the first film directed by Paul Bauer, "The Fatty Action Team" can be said to be the "heaviest" film in this period. After all, the two male protagonists in the film are both set to be 300 kg fat men, and they have to learn how to save the world as spies, so as to create a lot of embarrassing things, laughter will follow. It is also said that at the promotion meeting, "The Fatty Action Team" successfully attracted the attention of the theater managers because it was so funny. They thought that the comedy atmosphere of the film was very consistent with the atmosphere of the National Day holiday. If they accumulated enough good reputation in the first week of release, they could become one of the black horses of this year.

Large scale camp:

Do you want to watch the ink and wash blockbuster Shadow, or do you want to watch peerless?

Guo Jingming supervised the production of "Sadness Flows into a River", which was directed by Luo Luo. This week, it was urgently changed. It was originally scheduled to be released on September 30, and was advanced to September 21. Although Luoluo confidently said in the roadshow stage that he would "not lose to those commercial blockbusters", the fact is still better than eloquence. The industry generally believes that the film will be released in the Mid Autumn Festival, which has a larger living space. Perhaps it is the best attribution of this youth film starring new people and facing the problem of campus bullying.

Avoiding "blockbusters" is a precondition for the selection of many medium and small sized films. The so-called blockbuster is a big investment, a large lineup, and a famous director. There are two such films in this National Day archive, namely, The Shadow directed by Zhang Yimou, and The Unmatched, jointly directed by Zhou Runfa and Guo Fucheng.

Every time Zhang Yimou launches a new work, it attracts much attention, and there is bound to be a big discussion about whether he can eat or not. However, the reputation and box office of the fantasy monster film "The Great Wall" launched by him in 2015 can be said to be disappointing. In addition, the first wave of pre-sale box office performance of "Shadow" in China was unsatisfactory, and it fell behind the "Fatty Action Team" for a time. However, as of the press release, the layout and pre-sale box office of "Shadow" have climbed steadily, and among several ticket buying websites, it has also become the new National Day film that audiences want to see most.

It is reported that "Shadow" tells a human story about a small figure who was secretly imprisoned from the age of eight, who was unwilling to be used as a double puppet, and tried to find freedom after suffering. With the gradual opening of the film's promotional materials, many people believe that Zhang Yimou, who is familiar with the film, is back. Especially in the final trailer of "Shadow", the "ink landscape picture" composed of screens, gossip pictures, light shadows and pavilions and pavilions, has the same ultimate visual impression as Zhang Yimou's works, which used to use bright red and green colors.

Another "blockbuster feeling" of The Shadow is the cast. At the beginning of this month, Deng Chao went on a hot search because of his extreme thinness. It turned out that in The Shadow, one of him played two roles, one was tall and straight, the other was skinny. In two months, Deng Chao reduced his weight from 166 kg to 126 kg. In the trailer, there is a scene of the double "Jingzhou" and the host "Ziyu" in the same frame. From the eyes to the aura, Deng Chao presents a different look. The husband and wife stage of "Super Brother" and "Goddess" Sun Li is very attractive to the audience. In addition, Zhang Yimou also chose Wu Lei and Guan Xiaotong, who are among the new generation actors, to participate in the film.

The unparalleled released on the same day as Shadow on September 30 is as luxurious as Shadow. In particular, Zhou Runfa and Guo Fucheng's strong alliance undoubtedly becomes a highlight of this "banknote level swindle". When communicating with Beijing film students the night before last, Zhou Runfa, the "Fage", interpreted his relationship with Guo Fucheng in the film in this way. "They are masters and apprentices, but at the same time, he also has to take care of Guo Fucheng's private life, which is also like a father." But in the trailer that has been exposed, the relationship between the two people is tense, and the duel between the two men is full of oppression, recalling the third place at the box office of the National Day last year's "Chasing the Dragon" It is also the "hard fight" between Donnie Yen and Andy Lau that attracts the audience, and many people are also full of expectations for Zhou Runfa and Guo Fucheng's drag show in Unmatched.

If there is Zhang Yimou behind "Shadow", Zhuang Wenqiang, the director of "Unmatched", is also a Hong Kong film heavyweight. He once won the Best Screenplay Award with "Infernal Affairs" and "The Wind and Cloud of Eavesdropping". This time, he focuses on the topic of "counterfeit money". It is said that in order to ensure the shooting effect is authentic, Zhuang Wenqiang would not hesitate to personally lead the team to "study counterfeit money crimes", We tried to study the whole process of counterfeit banknote manufacturing. "Of course, all of them were destroyed after shooting, so everyone can rest assured.".

It is worth mentioning that the producer of "peerless" is Bona Film Group, whose "leader" Yu Dong predicted that the box office of its films was almost one in one. The 2016 Mekong River Action and 2018 Red Sea Action were both produced by Bona, and the box office showed a low opening and high growth. In particular, the latter became the champion of Chinese box office. Therefore, the industry has a view of "counter attack in winter".

Special attention:

The Golden Brothers and Finding You

Maybe it's an accident in this period

If the Mid Autumn Festival National Day is about 16 days long, "Aunt Li Cha", "Shadow", "peerless" and "Fatty Action Team" are the most promising "players" before the competition, then they have to guard against the following two "dark horses".

One is "The Golden Brothers", which is officially released today. After all, it has been 20 years since it was released, and the five brothers who have influenced two generations of young people in small towns have finally merged on the big screen. Many people said that they would be willing to contribute to the movie ticket if they heard "The Years of Friendship" again. And this time, the story and action are all upgraded than before. In the words of Zeng Zhiwei, the producer, there is no budget limit for the director and lead actor Qian Jiale, so you can see five people wearing stiff suits later, and they are fully equipped for "battle". Gunfights, car chases and explosions are indispensable. Although the big summer film Love Apartment was sprayed with dog blood, it did not prevent the film from earning 1 billion box office. Sometimes it is so simple to "pay for feelings".

Another film with a dark horse orientation is Find You. In addition to the fact that the film has two female owners for the first time and invited Yao Chen and Ma Yili to play together, the more important film shows the living situation of women, especially working mothers, through a case of children lost, which is expected to resonate with many female audiences and then ferment a "broken circle" level of influence. After all, there has been such a case this year, that is, I am not the god of medicine, the summer box office champion. Some experts believe that with the improvement of audience's taste in watching movies, realistic films based on practical problems and focusing on human nature discussions, which can arouse audience resonance, also have a way to live.

However, the schedule of "Find You" has been quite tortuous. From the earliest September 7 to September 30, and now to October 5, the film makers seem to be pondering over how to avoid the sharp edges of blockbusters and how to make the film gain the best opportunity for public praise.

Share to let more people see