Editor's Note: Nowadays, the Internet is building a new way of communication with the power of "connecting everything" and "breaking time and space". Audiences often do not know the truth or even ask right or wrong when facing massive information. "Turning around" not only reflects the admiration of "true science", but also may contribute to the spread of "pseudo science". In this case, it is more important to realize the "two wings flying together" of scientific and technological innovation and popularization. The "science popularization people" should not forget their original intention, forge ahead, give play to their professional quality, uphold their lofty feelings, analyze things and reason for the masses, solve doubts and solve doubts, and offer advice and ideas for science communication, gathering energy and concentration.
People's Daily Online, Beijing, November 16 (Zhao Peng) As an annual event in China's science communication industry, "Dianzan · 2018 Science Popularization China" (hereinafter referred to as Dianzan) will be held in Beijing in mid January 2019, and the "Top Ten Science Communication Figures", "Top Ten Online Science Popularization Works", "Top Ten Science Popularization We Media" and "Top Ten 'Science' Rumors Ending List" of 2018 will be unveiled on the spot And "Top Ten Science Communication Events". At present, the projects participating in the evaluation are being collected. Compared with last year, this year's collection of Dianzan projects is more "popular science": more "thoughtful" in concept and more "innovative" in method.
"Dianzan · 2018 Science Popularization China" evaluation project collection started (screenshot of Science Popularization China)
The declaration subject is "diversified". Compared with last year, in this year's "Top Ten Science Popularization We Media" application project, in addition to the WeChat official account, microblog, blog, podcast, live video, etc. founded by non professional media institutions, today's Toutiao, short video and other platform accounts can also be declared, which gives more people the opportunity to participate in this annual event. However, the project to be evaluated should be a single platform account subject, and it will be regarded as invalid declaration if multiple platforms apply for the evaluation at the same time.
"Diversification" of declared works. When it comes to popular science works, what do you think of? article? song? Or video? Compared with last year, this year's "Top Ten Online Popular Science Works" application projects not only include original popular science songs, original popular science micro films, original popular science videos, original popular science audio, Web animation works, etc., but also include original popular science programs, other original online popular science works (such as APP, games), etc. It can be predicted that this year's popular science works will be more colorful.
The application conditions are "targeted". In this year's "Top Ten Popular Science Works on the Internet", it is clearly required that the declared works should be created and released for the first time in 2018, and should be spread on the Internet. The number of visitors in 2018 should not be less than 3 million. This makes the competition and evaluation of works more fair, and gives "popular science and new" people a greater opportunity to get on the stage.
Application entry of "Dianzan · 2018 Science Popularization China" evaluation project (screenshot of Science Popularization China)
The submission method is "standardized". This year, the way of submitting the evaluation items of Dianzan is the combination of unit recommendation and independent registration. To register, you need to log on to the application page of Dianzan · 2018 Science Popularization in China (www.kepuchina.cn). After successful online registration, you must download and print the registration form and mail it to People's Daily Online before the deadline according to relevant requirements.
Big data analysis (picture source: People's Online)
The screening method is "scientific and technological". Compared with last year, this year's Dianzan's "Top Ten 'Science' Rumors Ending List" and "Top Ten Science Communication Events" candidate list were generated through big data screening and analysis, and individuals and units are not allowed to declare. This not only makes the selection results more open, fair and transparent, but also makes the selection process full of "science and technology". The achievements brought by the development of science and technology have benefited Dianzan, and it is believed that they have "flown into the homes of ordinary people".
After reading the above analysis, do you have a clearer understanding of this activity? Come and submit the materials quickly!
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(Editor in charge: Zhao Peng, Zhang Xi)
