Photographed by Jiang Jianhua on People's Network at the launch ceremony of "People's Network Public Welfare Cloud" platform

People's Daily, Beijing, August 13 (Reporter Yu Lu) This morning, People's Daily and China Mobile Internet Co., Ltd. signed a strategic cooperation agreement in the People's Daily New Media Building, and the "People's Daily Public Welfare Cloud" platform was officially released.

According to the agreement, people.com.cn and China Mobile Internet Co., Ltd., relying on their respective brand advantages and technical advantages, jointly build a joint operation system for sustainable development, innovate big data products and service models, enhance the value of the Internet channels of both sides, deepen integration and innovation of both sides, and jointly create a new ecological environment for mobile Internet integration and development in the 5G era.

The two sides worked together to build the "People's Network Public Welfare Cloud" platform, which has the credibility of authoritative sources, professional planning and production capabilities of content, coverage capabilities of large-scale users, timely and efficient distribution capabilities, and platform support and product research and development capabilities based on big data and artificial intelligence. The platform adapts to the current and future 5G development and provides personalized services for different application scenarios.

As the vanguard of the central news website, how to fully play the role of "mainstay and sea calming needle" in media integration and creating a clean and upright network environment, and become the strongest communicator and defender of our party's ideology, Ye Zhenzhen, president of People's Daily Online, said that the cooperation between People's Daily Online and China Mobile Internet Co., Ltd. is a new attempt of our media integration, In the future, it will establish "three partnerships" with China Mobile Internet to carry out in-depth integration. First, become a partner in promoting public welfare. The "new portal" of the Internet will be activated by publishing public welfare content and various important public welfare information of central ministries, local party committees and governments on the People's Network public welfare cloud platform. Second, become a partner in assisting in governance. It provides a more effective, convenient and modern "new platform" for the party and government to manage the country. Third, become a partner in practicing the Party's control of data. At present, data is increasingly becoming an important resource and means of governing the country. It has become an inevitable trend for the party to manage media to expand to the party to manage data. This time, the central media and central enterprises jointly build a "new front" for the future Internet public opinion dissemination.

Hong Xiaoqin, the general manager of China Mobile Internet Co., Ltd., said that the strategic cooperation with People's Network is a new starting point for both sides to "seize opportunities, share values, and achieve win-win cooperation", and a new act to actively fulfill social responsibilities. We hope to take this opportunity to work together with the People's Daily Online, based on "communication+Internet", continue to create high-quality products with operator characteristics, and rely on China Mobile's customer scale advantage and big data analysis ability to carry out accurate communication. At the same time, taking "People's Network Public Welfare Cloud" as the starting point, we will continue to expand and introduce red and green public welfare activities and public welfare content, make full use of the differentiated advantages of both sides in products, capabilities, information, etc., and carry out in-depth cooperation with People's Network in big data applications, cloud messaging capabilities, augmented reality (AR) and other fields, We will work together to build a new ecosystem of mobile Internet integration and development that is cooperative and win-win.

People's Daily Online and China Mobile Internet Co., Ltd. sign a contract for strategic cooperation Photographed by Jiang Jianhua from People's Daily Online

China Mobile Internet Co., Ltd. is a professional subsidiary established by China Mobile for centralized operation of Internet business. Relying on the number connection advantage of China Mobile, the company has become a service platform with mobile authentication as its core competence, with three distinctive applications of new communication, cloud service and mobile mall, and the number of active users has exceeded 450 million. At the same time, the core products "Hecai Cloud" and "139 Mailbox" are used to build a unique "communication+Internet" service capability with operator characteristics, ranking the top three in the industry.

The strategic cooperation between People's Daily Online and China Mobile Internet Co., Ltd. will accelerate the integrated development of the Internet and media, and play a positive role in enhancing the communication, guidance, influence and credibility of the central mainstream media.

Ye Zhenzhen, President of People's Daily Online, Song Liyun, Vice President of People's Daily Online, Hong Xiaoqin, General Manager of China Mobile Internet Co., Ltd., and Wang Zhizhong, Vice General Manager of China Mobile Internet Co., Ltd. attended the signing ceremony.

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