Express community service point: small demand, large market (online China)
Residents are picking up express delivery in the store.
Photographed by Zhang Duan, reporter of Xinhua News Agency
It is troublesome for Cao Yue, an online shopping expert, to be unable to receive express delivery when he is away from home at work. Recently, she accidentally found a courier collection point at the entrance of the community. "This can solve a big problem, convenient and safe." Cao Yue told reporters, "But 'to enjoy the convenience, you must bear its cost', and it costs 2 yuan more for one express delivery."
Such express collection points are a way of express community service. Nowadays, many community convenience stores have started to do express collection business. Then, can the express community service point provide convenient and reliable services for consumers and properly solve the "last mile" problem of express delivery?
Highlight the advantages of terminal distribution
Ms. Jia runs a shoe washing shop in Hongmiao Community, Chaoyang District, Beijing. Last year, she started to do express collection. "Small items cost 1 yuan and large items cost 2 yuan, which provides convenience for everyone and can earn some money by herself." Ms. Jia said that she did not join the express company, but put up the sign of "collecting express" at the door of the store. Many express boys often store the express in her store.
In recent years, with the rapid development of e-commerce, the express business has shown a trend of rapid growth, but the problem of the last mile delivery at the end of express delivery has become the bottleneck of the development of express delivery. There is no sign off for the delivery of goods by the courier, there are hidden dangers in the security of strangers' door-to-door, and there are volume and quantity restrictions on the self delivery container... How to improve the efficiency of delivery by the courier while protecting the safety of goods has become an urgent problem to be solved. Now, self-employed operators like Ms. Jia have started to do the business of express collection. This mode of operation does not require operating costs, but also brings convenience to couriers and community residents, which has aroused widespread concern in the society.
The emergence of this model has its market background. For couriers, due to the heavy business volume, each courier delivers at least several hundred pieces of express every day, and often encounters the situation that customers are not at home, so for them, community express collection is a good way to improve efficiency. For consumers, many pain points have also been solved: according to survey data, 72% of consumers can't collect the delivery in person when the courier delivers the goods, 22% of consumers think that the door-to-door signature of the courier will cause the disclosure of personal information, and a few consumers are not convenient to directly hand over the delivery to the courier.
Industry insiders believe that community express collection can make convenience stores with terminal distribution advantages have more contact with residents. If operated in a reasonable mode, express enterprises are expected to share the big cake of community commerce.
