In 2018, all major economic indicators of Shanghai Xinzhuang Industrial Park have achieved double-digit growth. It is estimated that the annual fiscal revenue will reach 14 billion yuan, and the annual total industrial output will exceed 100 billion yuan. Throughout the country's medium-sized industrial parks of the same scale, Xinzhuang Industrial Park is undoubtedly in the "first echelon" leading the front.
Through in-depth research, the author found that the reason why Xinzhuang Industrial Park can achieve such a large output value is not that it is good at serving the enterprises in the park from the perspective of enterprises, good at finding the real powerful leading enterprises in the park that can drive the subdivided industries, increasing support, and facing various external challenges, It is inseparable to implement proper policies in the park. Han Yongqiang, deputy secretary of the Party Working Committee of Xinzhuang Industrial Park and general manager of the company, said, "We should understand and serve enterprises, and become an industrial park that comprehensively serves enterprises and develops with high quality. This will be our long-term task."
Think from the perspective of enterprises
Enterprises are the main body of the development of the park and the leading role of economic construction. The industrial park is duty bound to support enterprises and service enterprises to develop well.
Compared with most domestic industrial parks that emphasize the incremental value of investment attraction, the service of symmetrical enterprises is more important in Xinzhuang Industrial Park. Because only by doing a good job in the service work of the park for enterprises and improving the soft power of the park, can the enterprises in the park obtain greater development space.
There are a lot of excellent enterprises in the park, and there is a great room for growth in addition to a large amount of annual output value. It depends on whether the industrial park can provide them with better integrated resources, better administrative services, better business environment and better industrial ecology, so that they have space and power to continue to "rise".
Just like Coca Cola to Atlanta and Boeing to Seattle, these big cities are not constantly introducing new projects, but are steadily developing local enterprises. The reason why these enterprises can develop and grow is that the city has given them enough impetus to silently support and help.
Take Estee Lauder in the park as an example. Last year, its tax revenue exceeded 900 million yuan. In the first half of this year, its tax revenue has reached about 1.4 billion yuan, and has always maintained rapid growth.
Xinzhuang Industrial Park has implemented many convenient measures for enterprises with great growth potential, such as Estee Lauder. For example, the bonded warehouse in the logistics park will gradually make more space for such enterprises, so that they will not be hindered or inconvenient in the park.
Li Qiang, secretary of the Shanghai Municipal Party Committee, proposed that "the government departments should do everything possible to provide good services for enterprises and be willing to serve as the" shop assistants "of enterprises." When facing enterprises, the government should think more about "what can be given" and reduce or even avoid asking enterprises "what they want". Li Qiang also proposed: "We should exchange the 'hardship index' of civil servants for the 'development index' of enterprises."
Xinzhuang Industrial Park also provides a docking platform with financial institutions for enterprises in the park in terms of normalized services, which makes the capital turnover in enterprise operation more smooth.
In addition, every company in the park is equipped with enterprise service specialists. Small problems can be communicated to the enterprise service specialists, and the service specialists will also provide policy advice and other related services to solve various problems in daily operations. This saves the red tape of reporting at all levels, and small problems can be "solved quickly and easily". Efficient services are really practical services.
High efficiency gains the trust of the enterprise, and the enterprise also rewards you with higher output value. This is a virtuous circle in a really strong industrial park.
