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First Financial Media Co., Ltd., a wholly-owned subsidiary of Shanghai Media Group, was registered in mid August 2003 and officially started its corporate operation in October 2003. It integrates the operational assets of the former Shanghai TV Finance Channel and the former Shanghai Oriental Radio Finance Frequency under Shanghai Media Group, and realizes the sharing of human resources, information resources and brand resources between radio and television. While strengthening its core competitiveness, First Finance is actively expanding its industrial chain, building four media platforms including radio, television, newspapers and websites under a unified brand, and also actively involved in the provision of financial data products and financial public relations services. |
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