Hello, everyone. Welcome to the People's Reception Hall. Today, the guest in our reception hall is Yu Yongjie, secretary of the Party Committee and chairman of Sanyuan Food. We welcome Yu Dong, and how are you.

Hello, everyone.

Welcome to Yu Dong. Hello Yu Dong, now the epidemic situation in Beijing is relatively stable, which has brought some impact on our production and life, but also brought some changes. We also want to know how the epidemic has affected the dairy industry in the post epidemic production period? What changes have brought to the ternary system?

Indeed, the sudden epidemic has affected every industry. The changes brought by the epidemic are both challenges and opportunities. The dairy industry is no exception. For example, the epidemic has a great impact on our supply chain system, including logistics and transportation. At that time, we timely studied, formulated and implemented the milk source scheduling and digestion plan and production guarantee plan, and allocated products from multiple factories across the country to reduce the impact on the market and ensure market supply.

Under the epidemic situation, this situation is not uncommon in dairy enterprises, which puts forward higher requirements for our management level and business ability. In fact, after nearly 20 years of rapid development, the growth rate of the dairy industry is declining, but the epidemic has given rise to some new trends in consumption. As a necessity of life, dairy products have ushered in many new opportunities. For example, health, family and online have brought new opportunities for functional press and high-end products.

In the FMCG industry, the trend of zero sucrose has blossomed from top to bottom, and major brands have deployed sugar free products, which is in line with the health needs of consumers in the post epidemic era.

We can learn from your presentation just now that in this wave of epidemic, Sanyuan seized the opportunity brought by the epidemic with technology and strength, and also shouldered the impact and blow brought by the epidemic.

In fact, we also know that consumption plays an increasingly prominent role as a stabilizer of the national economy. Due to the impact of the epidemic, there are still some weaknesses or weaknesses in the consumption field. However, the foundation for consumption recovery is also being strengthened. A few days ago, we saw a set of data released to confirm this point. So we are thinking, as a FMCG industry, how does Sanyuan experience this? How do we tap new consumption potential? Please give us some introductions.

Today, dairy consumption has reached a new level. With the improvement of residents' income level and health awareness, dairy consumption will continue to increase. In terms of tapping the potential of consumers and promoting consumption upgrading, the dairy industry has always been a pioneer in taking the initiative to try. The data shows that the epidemic has made consumers' shopping baskets turn more to health needs, including products for home life and emotional expression.

Take Sanyuan as an example. First, develop more functional products to meet the health needs of different consumer groups. For example, we just mentioned Yitangping Yogurt for people who control sugar, and the 166 Yogurt we launched earlier, which is conducive to intestinal health. In the industry, yoghurt added with probiotics and digestive aids, including dairy products added with dietary fiber, high protein low-fat yoghurt for sports people, and vegetable yoghurt have attracted great market attention. These products are aimed at specific target consumer groups, and can solve the pain points of the demand of target groups.

The second is to develop brand image products with higher nutritional value to meet consumption upgrading. With the return of consumers' attention to nutrition and health, white milk products continue to grow, and competition in the industry is becoming increasingly fierce. Major brands have launched organic, A2, Juanshan milk and other products. From the initial protein content of a few grams to six grams or even higher, high-end white milk continues to fight in the red sea of protein. Sanyuan continues to innovate in the direction of A2 milk. Based on years of research achievements and technology accumulation of Sanyuan, it has established a perfect cow pedigree tracing and gene screening system. Through our exclusive ranch, we can select luxury milk sources. From the perspective of protein quality, we launched the ultimate 1+1 original dual protein milk, using our innovative FVN live process/72 ℃ process, To retain the most precious nutrition in milk, which is not only rich in original A2 β- Casein, meanwhile, retains more 25% of the original living protein through this process to achieve the ultimate nutrition of 1+1, with a more delicate and mellow taste, sweet taste and very good taste.

Third, pay attention to the youth and fashion of products and brands to attract young consumers. Essentially, it requires enterprises to do a good job in rejuvenating their brands and products, gain more insight into the preferences of young consumer groups, and develop younger products. For example, we have launched a YO yogurt to meet the dual needs of modern women for beauty and delicacy. At the same time, Sanyuan has also carried out cooperation with some columns that integrate national style, national essence and national trend, such as The Forbidden City and The Most Beautiful Chinese Opera, to promote and spread the world cultural heritage with Chinese characteristics through the form of art, At the same time, we carry out integrated marketing with the help of the interpretation and endorsement of the ultimate traditional culture, jointly name the Forbidden City and the Summer Palace, refresh the packaging, and talk with consumers; In terms of communication, through younger brand spokesmen, such as Wang Kai, we gathered social media platforms such as Xiaohongshu, Weibo, and Diaoyin for in-depth cooperation, and used a more suitable way for young consumers to obtain information to communicate with younger brands, so that we, the "Beijing time-honored brand", can glow new vitality. It can be said that if we catch the young consumers, we will catch the future of the market.

Yu Dong just mentioned A2 milk, which contains A2 β- Casein. The last time we went to Sanyuan in the big live broadcast of the transparent factory, we and Wang Kai went to Sanyuan together. During the live broadcast, we learned about the quality and scientific and technological strength of Sanyuan. Through our last visit, we learned that the Sanyuan brand has experienced more than 70 years of struggle, and has achieved the goal of growing from scratch, from Beijing Milk Terminal to today's well-known dairy brand. This is actually a Chinese brand, and the value of Chinese brands lies in "Chinese ingenuity". Please ask Yu Dong, how do you think of the ingenuity of this product? As an enterprise, how can we promote the high-quality development of dairy industry?

In my opinion, ingenuity is the consistent adherence to quality, and it is a kind of "extreme" and dedicated craftsmanship spirit. The "craftsman spirit" represents time, perfection and culture. It is an ultimate pursuit to stand the test of time, withstand all kinds of temptations, be patient, and achieve the best through accumulation, inheritance and innovation, with an attitude of focusing on nothing and striving for perfection. In today's complex market environment, this adherence is particularly valuable. As an important industry to maintain national health, dairy industry is endowed with more era missions and important responsibilities, and ingenuity is even more important.

In terms of three yuan, it has "red gene" in more than 70 years of three yuan development. We always practice the functional orientation of "four services" in the capital, do a good job in the central party, government and military organs, various major political activities and international exchanges in Beijing, serve and guarantee the people of the capital, let consumers drink safe and nutritious milk, improve everyone's immunity, protect the health of the people in the capital, and assume the social responsibility of state-owned enterprises in the capital. In this process, more than 40 employees have won the honors of "National Model Worker", "National May Day Labor Medal", "National March 8th Red Bannerman", "National Technical Expert", etc. They have played moving "ingenuity" stories in ordinary posts, such as Zhang Xiaoxia and Cong Huimin, female ranchers. These are two generations who have devoted their lives to the cause of cattle raising in the motherland. There are also quality inspectors Bai Suqin and Zhang Shuang, who have stuck to their dairy quality inspection posts for decades, and have developed a strong ability to check the quality of dairy products. They can accurately identify the odor in raw milk with just one taste. The detection method they led the team to develop has won the national patent and innovation achievement award. It is their "craftsman spirit" of loyalty to their own work that has created a good reputation of Sanyuan today.

This craftsmanship spirit has been continuously inherited and condensed into a ternary corporate culture, which is what we often call conscience, love and responsibility. Every employee works with love for the enterprise and consumers, and protects the safety and health of thousands of residents.

After listening to your introduction, including our last visit, I said to Wang Hai at that time that despite the milk we put on the table every morning, it seems simple, but it really takes effort. It is not easy to drink a cup of good milk and nutritious milk every day. I think that in addition to the spirit of ingenuity, there is more need for a lot of meticulous and scientific spirit. This kind of scientific research, with the continuous progress and development of scientific production, is actually becoming more and more important in our dairy enterprises. I want to ask Yu Dong what kind of important role technology plays in dairy industry? Can you talk with us.

Thank you for your praise. Science and technology should be said to serve consumers. From source breeding, cow breeding to dairy processing, it should be said that science and technology are leading and driving the development of the industry. At last, a cup of more nutritious, healthier and safer milk is presented to consumers.

In the future, Beijing will accelerate the formation of an international science and technology innovation center, focus on major national strategies such as better service, innovation driven development, and strive to build itself into a major science center and innovation highland in the world. As the capital dairy enterprise, Sanyuan is the pioneer of innovation and development. Sanyuan has "National Maternal and Infant Dairy Health Engineering Technology Research Center" and "National Dairy Embryo Engineering Technology Research Center". Sanyuan is the only enterprise in the same industrial chain in China that has two national centers. It can not only effectively connect with the scientific research and innovation of high-quality dairy embryo breeding projects at the front of the industrial chain, but also accurately meet the nutritional needs of special groups at the back end of the industrial chain, Continuously promote China's scientific and technological self-reliance in the field of high-quality milk sources and mother infant research, and lay the foundation for the ternary differentiated competition.

As a national high-tech enterprise and national technological innovation demonstration enterprise, Sanyuan has always adhered to scientific research and innovation for many years to achieve product quality upgrading and drive industrial development. In terms of dairy research and development and quality control, Sanyuan has always been in the forefront of the dairy industry. With strong scientific research and innovation strength, Sanyuan has achieved many firsts in China's dairy industry.

In recent years, it has won 2 second prizes of the National Science and Technology Progress Award, more than 20 provincial and ministerial awards such as Beijing, 19 awards such as the China Light Industry Association, and more than 40 authorized national invention patents and international patents. In this process, Sanyuan has also formulated more than 70 national standards and published more than 200 papers, including 19 monographs.

Next, based on the two national platforms, Sanyuan will continue to help the revitalization of the seed industry and strengthen innovation from the source. The focus is on developing healthy dairy products, improving competitiveness from the supply side, allowing scientific and technological innovation to continue to serve consumers, focusing on consumer demand. We have established an application research and development center and a product management committee. Taking healthy countries as our own responsibility, we achieve product quality upgrading through scientific research and innovation, and strengthen cooperation with domestic and foreign universities, research institutes, hospitals and enterprises, Form a pattern of industry university research application cooperation. To lead the product development model with applied technology research and industrial technology development, and clinical medicine evidence-based industry demonstration, to develop dairy products that meet people's health needs in the whole life cycle, to become a leader in China's dairy safety and health, and to continue to focus on key cutting-edge basic research, common key technology research and development and industrialization demonstration of dairy safety and health industry, To drive the transformation and upgrading of dairy industry.

thank you. Thanks for Yu Dong's detailed introduction. A small cup of milk contains a lot of technology. Technology should be said to serve consumers. What do we consumers care about most? It is health, and the most important thing is safety. We now see that many food safety problems exposed by many media sometimes are very worrying. So, I think how can Sanyuan keep the bottom line of food safety?

yes. Food safety should be said to be the red line, bottom line, or lifeline of food enterprises, and the premise of all our development. For imported products, nutrition and safety are the core things consumers want. You saw it when you visited Sanyuan Industrial Park before, and we also mentioned it just now. From 1949, when the old Red Army led three cows into Beijing, to the later Beijing Milk Company, to the reform, restructuring and listing, Sanyuan has always firmly grasped the function of serving the capital and done a good job in "four services". It can be said that Sanyuan has become a "city card" of Beijing.

Three yuan always stick to "Honesty is the foundation and quality is the foundation of the city. We have the principle of improving training and continuous improvement, integrating food safety culture with enterprise culture, creating a quality standardization management system based on risk analysis throughout the industry chain, continuing to carry out training on food quality safety management and inspection and detection skills, strengthening food safety awareness, inheriting and carrying forward the spirit of craftsmen, and with" ingenuity " Create reassuring quality.

Thank you. You just said that Sanyuan has become a city card of Beijing. It is precisely because Sanyuan firmly holds the safety bottom line that it will be deeply rooted in consumers' minds. In recent years, the country has also been emphasizing the building of China's well-known independent brands, so in this regard, I would like to ask Yu Dong to talk with us about how to build well-known brands and improve the market competitiveness of brands. Is there any way?

Based on the past experience, we should say that Sanyuan has been weak in marketing and brand building. This year, Sanyuan is gathering strength in its parent brands, including the ultimate brand and the milk powder brand, and integrating resources through the overall strategy of "building high-end, occupying freshness, and seeking breakthroughs". Through a variety of media forms to link sales, strengthen exposure, and further enhance brand awareness and reputation. Next, we will build key sub brands by integrating resources. Based on the change of consumer's catalytic habits, we will focus on the communication role of Internet media, use spokesmen as the communication carrier, and use content to drive the marketing of the whole industry link. In addition, we should strengthen the expansion of the festival market, promote the cooperation from the channel end and the product end, improve the competitiveness of the brand market, and create a national dairy enterprise that is respected by Chinese people.

It can be said that in the past 70 years, the three yuan policy was too low-key. Now we need to let more people know about the three yuan policy, including our previous transparent factory broadcast, to let more consumers know what the strength behind the three yuan policy is. In fact, the quality of products is above everything, which is also helping people to live a better life. At present, China is also steadily promoting the construction of a healthy China, so I think how can the food industry help a healthy China and promote the healthy development of enterprises? I think Yu Dong must have his own thoughts on this point and share them with us.

In recent years, the massive health industry has developed rapidly. As an important part of Chinese nutrition and health, dairy products are very important in the process of building a healthy China. At the same time, 2022 is a key node for China's dairy industry to achieve comprehensive revitalization. Facing the national dairy industry revitalization strategic layout, China's dairy enterprises will usher in a golden period of development. The most direct way for the food industry to help healthy China is to work from the supply side to provide consumers with better products and services. At the same time, we should do a good job in consumer education, advocate healthy milk drinking, and promote the health of all people.

In the new era, milk has become an indispensable high nutritional substance on people's table. Dairy enterprises should adhere to the spirit of technological innovation and craftsmanship of great countries, and cultivate, raise cattle and produce milk well for the prosperity of the country and the happiness of the people. Dairy products are more diversified, nutrition is more comprehensive, quality is more high-end, and high-quality, healthy, nutritious, delicious Safe dairy products are dedicated to the public, meet the growing demand of consumers for dairy products, and make greater contributions to the construction of a healthy China and a strong country.

In the past 70 years of development, Sanyuan has always adhered to its original intention, worked hard in the field of research and development, and faced the new development journey in the future. Sanyuan will also actively invest in scientific and technological innovation with an open attitude, adhere to our constant adherence to quality and safety, and contribute our Sanyuan strength to the revitalization of the national dairy industry and the health of China.

thank you. Thanks to Yu Dong for visiting the People's Meeting Hall today and sharing with you the exploration of Sanyuan in high-quality development and how Sanyuan has made efforts in science and technology to maintain the safety red line in food safety. I think all fans of Sanyuan will have more trust in Sanyuan and cherish Sanyuan as a national brand after watching Yu Dong and talking with everyone today. Thank you again for Yu Dong's visit to the People's Meeting Hall. Thank you.

Thank you, host.

Thank you, and thank you for watching today's program. Goodbye!