Star guests in "Heart Beating Signal" watched and discussed the reality show of plain people on the second scene.

The variety show in 2018 is a little cool, the traditional music talent show has declined, and the outdoor reality show of game competition has also become weak. Recently, several observational variety shows have become "dark horses" by accident. Many programs, such as "Heart Beating Signal", "My Kid", "My Wife's Romantic Travel", have opened a new mode of "first live reality show+second live" theater ".

Compared with simply sitting in front of the screen in the past and watching stars fighting, "melon eaters" now seem to prefer to watch stars' spicy comments. This is the 2.0 version upgrade of the observation variety show, which also indicates that the domestic reality show is evolving to the next stage.

Stars make comments in reality shows

The first permanent webcast of Yang Chaoyue, a member of the "Net Red Koi" and the 101 member of the Women's League, is not "The Voice of China 2018", which is still in a state of anxiety, nor "Tomorrow's Son 2", which has just ended, but a Chinese version of the Korean model program "Heart Beating Signals". Also appearing as permanent guests with Yang Chaoyue are the actors Zhu Yawen, Zhang Yuqi and the new junior student Guan Hong in the New Streamer Garden. According to the arrangement of past reality shows, the star line-up with two men and two women, good topics and popularity will either be assigned as CP to compete outdoors, or perform a star love show that looks like a fake. Like "Heart Beating Signal", stars just sit in the second scene, watching the ordinary people fall in love and chatter, and then guess the direction of the ordinary people in the program. It is obviously overqualified.

But audiences' tastes are changing. Although they didn't go to battle in person, people are happy to see Zhu Yawen and Zhang Yuqi, who are known as "male gods" and "goddesses", talk about how to know people, and use their own life experiences to judge the ordinary guests in the program. For the stars, although they cannot directly participate in the program process, this does not delay them in the slightest. In the first episode, Zhu Yawen is optimistic about the male guest traveling around in the program. He was also rated as the "Chairman of the Travel Support Association" by the audience on social networks, while Zhang Yuqi favored the male guest Liu Zexuan with her own constellation love view.

With the original version of South Korea first, "Heart Beating Signals" attracted much attention from the beginning. The number of broadcasts on the night of the first broadcast of the program has exceeded 10 million. At present, the number of broadcasts in the fourth issue has exceeded 50 million, and the number of broadcasts in the third issue has exceeded 100 million.

"The second scene" changes from chicken ribs to focus

Heart Signals is not an isolated case. At the same time, in the webcast programs, "My Kid", "My Wife's Romantic Travel" and other programs also took the form of "the first live reality show+the second live comment group", and the settings of each program were slightly different.

In My Kid, four single stars were the first guests of the reality show, and the star's family and friends were present at the second scene; The Romantic Travel of Wife further upgraded the observation mode, with a "board of directors" composed of five guests from different fields to observe the interaction between husband and wife on the third scene. This multi-dimensional setting allows the audience to observe the daily life of celebrity couples from multiple perspectives.

This mode has occasionally appeared in domestic variety shows before, but it is often not the focus of program performance. For example, the first season of "Let's Love Each Other" has set up a second scene in the love reality show, where stars and ordinary people are also guests. The host Li Ai, together with emotional experts and audience representatives, discusses the topic of love. "However, the appearance of the second scene in the past was often criticized to disrupt the audience's watching rhythm, which is actually not flattering." The film and television industry observer "Nalan Jingmeng" pointed out that the second scene in the past was often used as a supplement to the first scene, because it cut the narrative rhythm of the first scene reality show, which is often considered to be icing on the cake.

"Now the second scene is longer in broadcast duration, and it has become the focus of everyone's watching." Nalan Jingmeng pointed out that the popularity of the bullet screen culture in the past two years has made the stars' settings in the program like "human shaped bullet screen". In the face of the performance, controversy and direction prediction of ordinary guests, the audience has a strong desire to discuss, The stars at the second scene made such discussions on behalf of everyone, and often brought out a unique emotional view, which also made the audience more interested in watching the stars.

Observation variety shows have more sense of substitution

"For a long time, no program has told us how young people interact with each other." Qiu Yue, the producer of "Heart Beating Signals", pointed out that the original intention of the program creation was to see the lack of this type in the market. Most of the marriage programs that were broadcast before, such as "Do Not Disturb If You Are Honest", were not in the state of life. According to her, the reality show in the program is also just a good framework and rule design, such as "the first day can not release the name and background", "when to let new guests in", and so on. Unlike the past reality shows, there are people and scripts.

For ordinary audiences, the social topics that come with this kind of vegetarian programs are very attractive. At present, most of these observation programs are based on parent-child, marriage and other social relations, and the participation of ordinary people often makes the audience have a sense of substitution. "Being close to social topics is the biggest attraction of this kind of programs." Nalan pointed out that in the past, observational variety shows such as "Life of Yearning" were more just stars experiencing life, but now this kind of programs are actually more like an advanced version of 2.0. In The Heart Beating Signal, the identity tags of young financial women, old cadre construction men, lively small white-collar workers, smart entrepreneurial men and other ordinary people can easily make young people sit in their seats. Even "My Kid", the star as the guest of the first live reality show, also because of the unique perspective of single life, let the audience discover that the life of "single dog" is the same all over the world, that is, "playing games, eating instant noodles and being urged to marry".

The second on-site comment is more like refining the theme. The ambiguous feelings of the audience when watching the program will be concretized. Different opinions will also be debated in the form of commenting guests, and the degree of topics of the program will also be increased accordingly. The love concept of constellations of Zhang Yuqi and Yang Chaoyue in The Heart Beating Signal, Zhu Yawen's straight male aesthetic of steel, and the knowledge supplement of micro expression expert Jiang Zhenyu, have gained more audience pop-up screens than the first scene. The "Board of Directors" in "The Romantic Travel of Wife" will analyze the marital status of four groups of stars to the audience, and the three-dimensional observation perspective is more likely to make the audience have a sense of substitution, and will reflect on the relationship between self and family. "This is actually the evolution of the domestic variety show from the performance state of games and competitions in the past to the stage closer to life," said Nalan Jingmeng.

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