Marketing Background
Anshun Unlock is located in Xuchang City, Henan Province, and its main business is door-to-door unlocking service. The core marketing points of Anshun unlocking are to reflect the time of visiting, the scope of service and the types of locks equipped.
Marketing objectives
Anshun Lock hopes to reduce the conversion cost and increase the number of clues with the help of local promotion.
Marketing program
Schedule Settings
Promotion area: Xuchang City
Keyword orientation
Negative words: avoid the area that cannot be visited
Business words: unlock company, unlock
Phone words: Xuchang Lock Company's phone number, unlock phone number;
Price words: the price of changing locks, and how much to unlock
originality
According to the different meanings of the keywords (inquiry, price, telephone, etc.), we can create different ideas and undertake more smoothly.
With local creative components, creativity is more eye-catching.
offer
With eCPC and automatic expansion, the premium coefficient is (0.1-2).
Landing page
1. The real store head map reflects the authenticity, and can call directly
2. Pictures show all kinds of locks, reflecting professionalism; The Q&A lists the high-frequency questions that users care about, and the answers are specific and targeted; Since the conversion target is telephone conversion, bottom suction telephone components are set at the bottom to undertake conversion
Marketing effect
After the local promotion, the click rate of Anshun unlocking increased by 219% The conversion rate was increased by 25%, and the final clue conversion cost was reduced by 32%. The local promotion has brought additional clues, making Anshun Unlock reach the marketing demands of reducing the transformation cost and increasing the number of clues in Baidu channel.