Marketing Background
Monalisa ceramic slate combined with the IP of the "Dream Home Building Festival" to create a case of dreamer decoration. And through the selection of topics and customized cooperation, the volume of sound can be intensively exposed. Form a reputation of the whole network+precipitation of case content.
Marketing objectives
Content marketing, the whole network reputation precipitation.
Marketing program
1. Professional content creation&talent spontaneous interaction, layered content creation to achieve brand voice communication.
2. High quality content search precipitation, during the launch, the information index broke the peak growth.
Marketing effect
The whole network has exposed 260 million people and nearly 30 million people have read; During the launch period, the information index broke the peak growth; High quality content search shows precipitation.