Marketing Background

Usually, when users plant grass beauty products, they also need to see KOL, evaluation, and do some homework to confirm whether the products are suitable for them. Estee Lauder created a virtual trial with Baidu in order to create brand characteristics With the help of Baidu's image recognition capability, Estee Lauder has greatly shortened the user's decision-making path, undertaken the experience of approaching offline makeup testing, and cooperated with the back-end conversion link to make consumer decisions easily.

Marketing objectives

Shorten user decision-making path and improve consumption conversion rate through innovative marketing tools.

Marketing program

In the case of Estee Lauder and Baidu Marketing, users can quickly understand the makeup effect of Estee Lauder's lipstick and foundation products on their own faces by simply clicking on the home page of Baidu APP and scanning, and selecting the "virtual makeup test" in the "face" category. The same virtual makeup testing experience can also be obtained through the online makeup testing entrance of Estee Lauder brand zone.

With the help of Baidu AI technology, Estee Lauder has realized the collection of original features with finer granularity, presenting a more delicate facial makeup effect. Through multiple facial touch points, makeup can also follow the movement of the face, allowing users to observe the makeup effect from different angles and obtain a highly realistic experience effect. In this way, users can quickly understand the makeup effect of the product on their face, and directly jump to Baidu applet to purchase.

Marketing effect

The total number of interactions in this AI makeup test exceeded 500000, The number of clicks generated per capita per interaction reached 22, from which a large number of beauty consumers obtained a highly realistic experience of trying on makeup, and the efficiency of making consumption choices and decisions was greatly improved.