Marketing Background

5G relaunches the passion of the market, and how to make mobile phones stand out in the release wave of manufacturers becomes the core goal. As the flagship model of OPPO, Reno6 focuses on photography technology and glowing portrait videos. At the time of release, it faces problems such as scattered focus of the crowd, long interaction cycle, high transformation and retention costs. For example, the key to marketing is to solve creative brilliance and accurate links.

Marketing objectives

OPPO Reno6 series released full exposure to create a highlight moment for the brand; Promote product sales by linking users with products.

Marketing program

Based on Baidu Stargazing Chart - AI intelligent crowd touch, OPPO accurately delineates the target audience from the dimensions of search behavior, reading preference, web browsing, device attributes, etc. Behind this, brand digital assets+intelligent directional ability become an important technical foundation. Apart from the hot words related to conventional mobile phone products, any element with exclusive connection with Reno6 may bring real valuable users. For example, the highlight design concept of Reno6 is to glow portrait video, and people who are highly sensitive to portrait, video and portrait video may be more interested in Reno6. Baidu has massive search data, knowledge data and information data... strong AI computing and judgment ability, which can more accurately find people who are highly sensitive to portraits, videos and portrait videos, improve the matching between platform data and brand needs, and make accurate links with users possible.

AI Insight continued to make efforts in the back link of this new machine launch marketing. Focusing on the theme of "Sunny Sea in Summer", the poster and video of the spokesperson Zhou Dongyu were customized. The breath of summer was just around the corner. The slogan Slogan "You will shine in my eyes" stirred people's hearts, accurately captured Zhou Dongyu's fans, stimulated emotional value, and further captured the minds of target users. Also through more creative screen opening and search box linkage, it attracts users to actively complete brand search, and stimulates users to transform effectively; Flexible output of Reno6 selling points, purchase policies, etc. for search scenarios; Implement investment tracking and retrieval for information scenarios to promote purchase conversion.

Marketing effect

The launch of Reno6 created a highlight moment for brand renewal. The number of live participants in the launch exceeded one million, the search boom, user brand preference and search closure efficiency were significantly improved, making OPPO Reno6 stands out in the fierce competition of new mobile phones!