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Uncover the local marketing approach of Shouhua lawyers to reduce cost and increase rapidly

2022-02-16 Label: Lawyer promotion | Lawyer Marketing |

Marketing Background

Jilin Shouhua Law Firm, established in 2013, is a national comprehensive legal service institution. Now it has become a lawyer practice institution with good hardware construction and strong strength in the province and even in China.

Marketing objectives

Enrich the presentation style, increase the number of clues, reduce the cost of clues, and lead online target customers to offline stores.

Marketing program

Account setup

Different units are set according to the classification of popular businesses to precisely lock users and optimize the delivery effect.

originality

1. Add video materials to attract more consumers' attention and guide users to the store.

2. Upload the door face photo to show the customer's strength.

3. Enable local creative components, and effectively improve click through rate by distinguishing location tags, store information and ordinary creative styles.

Landing page

The video broadcast display of the front door and store, and the store header can meet the needs of different content forms, and attract netizens to understand the professional strength of the law firm.

Product service+brand introduction+team introduction+popular Q&A multiple content components enrich page information.

Marketing effect

The average click price of local promotion is 25.62% lower than that of conventional online chain promotion; Click through rate: increased by 5.81%; Number of clues: increased by 38.75%; Lead cost: reduced by 28.63%.

The local promotion focuses on the needs of customers to the store as a whole, starting from the two aspects of customer targeting and customer guidance, uses LBS technology to delineate the target population, and combines the unique style of the store to guide customers to consult and arrive at the store, so as to achieve cost reduction and efficiency increase of the account.

Related recommendations

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*The promotion is only available to new cooperative customers in Beijing, Shanghai, Suzhou, Shenzhen, Foshan, Guangzhou, Dongguan and Tianjin

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