Marketing Background

In 2020, the demand for conference messages, screens and video conferences will grow against the trend. At the same time, the negative impact of the epidemic on conference tablets is short-term. In the long run, the smart large screen will be used to foster the habit of cloud video conferencing at home, which will accelerate the number of conference tablets in the office. From the market perspective, Haoli ranks in the top three of the conference tablet market, with 11% of its market consumption demand. Its main group is the high-quality male population in the first tier, first tier and first tier cities, whose interests are business services and education.

Marketing objectives

Haoli Intelligent Technology hopes that through this, it can reduce the form and take advantage of the brand image upgrade.

Marketing program

Through the strategy of large advertising pages and landing pages, the brand tonality is transmitted; Make wood for information flow user brand deployment; Adjust conversion components according to target conversion; According to the characteristics of the product, the fish page components can be made immediately to optimize the design.

Base wooden fish landing page design:

Based on customer needs and the analysis of the original style and effect, the design of the page turning base fish has been adjusted from the aspects of design, characteristic color, page logic, video components and efficient transformation. The overall effect of the page turning base fish can be seen from the display, and its overall style is more in line with Haoli's high-end corporate image.

First screen design: series of product keynote, high-end conference tablet; Subtitle: user core theme product function points; Page 1: Six machines in one display.

Page 2: video introduction+after; Flip page 3:5 Introduction to major functions, panning for quick browsing, and detailed understanding of the product.

Page 4: screen display; Page 5: Cooperate with customers to enhance confidence.

Marketing effect

On October 16, 2020, after the promotion of the page turning basic fish page, the video page playback rate showed explosive growth, and the click rate significantly increased. At the same time, the average effective video playback time was significantly extended to 33 seconds. After optimization, the form registration volume increased by 42% and the registration cost decreased by 47%.