Hailong International: basic wooden fish+star watching plate, helping logistics customers improve consumption

2021-12-13 Label: Hailong International | Logistics promotion |

Marketing Background

In recent years, the market size of international freight moving business has steadily increased year by year, reaching US $120.45 billion by 2018. It will continue to grow in the future, with huge potential. The international transportation industry has a long way to go, and users need to know a lot of relevant knowledge. In terms of marketing launch, Hailong International is faced with problems such as large number of hits but few conversions, and high conversion costs.

Marketing objectives

Locate accurate people, strengthen clue collection and promote transformation.

Marketing program

Improve page relevance: improve keyword relevance, and use image text separation method to facilitate system capture and identification.

Optimize page content: frame structure presentation, page content, to meet the user's thirst for knowledge.

Marketing effect

After the optimization of the basic wooden fish page, the conversion increased from 4.53% to 8.74%, an increase of 4.21%, the page conversion rate increased by 53.6%, and the number of clicks increased by 20.5 times.