Lincoln Z new car digital person AIGC hot marketing

Lincoln Z positioned the smart new generation car, but the recognition of the car model was not enough after it was launched. How to raise the concern of the car model again, strengthen the car design label, and stimulate the attention and love of the trendsetters became a problem.

Auto Marketing | AIGC Marketing | Digital Human Marketing | Lincoln Z Marketing

Smart AIGC cross-border innovative marketing

Taking the grand opening of the world's first smart flagship center in Chengdu as an opportunity, the new smart genie # 1 hopes to empower users to co create with tomorrow's technology, and deliver the brand image of smart, which is jointly created by new luxury, technology and fashion.

Auto Marketing | AIGC Marketing | Smart Marketing

"Navigating to the Heart" Volvo Maps Precision Scene Marketing

Volvo's new XC60 puts forward the concept of "Don't rush on the road, feel the road", and transmits a copy of the content of self driving tour "choose the route" to brand people and self driving people. Let more people understand Volvo's brand concept and selling points of vehicle safety.

Precision marketing | map marketing | Baidu map marketing | Volvo marketing

BYD × Baidu marketing promotion case: super brand, super position

This case will focus on the launch of BYD brand zone, and demonstrate the value of multi-dimensional products and the necessity of launch. Through the four driving strategies and the long-term operation before, during and after the launch, BYD has effectively realized the long-term operation of the whole vehicle series and super products.

Baidu Promotion | Baidu Marketing | BYD Auto