About brand
Ouyada Holding Group was founded in 1992. During 26 years of development, it has always adhered to the principle of "being a mainstream lifestyle The enterprise vision of "creating a century old Eurasia" is to keep pace with the times and forge ahead. Today, Ouyada Holding Group has grown into a diversified enterprise group focusing on building materials and home furnishing chain. Its business fields include home furnishing chain, real estate development, cultural tourism, financial services, network technology, ecological agriculture, home furnishing design, furniture manufacturing, supply chain management and other industries.
Enterprise type
Real estate and home use advertisement
Pain points of information flow advertising marketing
Serious homogenization of the industry
Brand needs a new marketing method to build awareness and stand out
For consumers, shopping at home is not a personal affair
However, when the whole family goes shopping together, there are many disputes, especially the mother-in-law and daughter-in-law, which ultimately fails to achieve the marketing goal
Improve brand coverage
Avoid homogeneous delivery scheme
Play the family card, spread out the contradictions in the home scene and propose solutions through the original materials, and pass on the one-stop service selling points of Ouyada Plaza
Focus on crowd component orientation strategy
Multi style launch, through AB test launch, control the final coverage of product efficiency
Marketing effectiveness
Overall CTR 1%
Maximum CTR 1.48%
Stimulate offline sales, with a year-on-year growth of 137%