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Look for intention words, expand the orientation range of intention labels, and greatly increase the display volume

2021-08-27 Label: Real estate promotion | Baidu Real Estate Promotion |

About brand

Anjuke is a well-known domestic real estate rental and sales service platform, focusing on real estate rental and sales information services, with the corporate vision of "helping people realize their dream of home", and comprehensively covering four businesses: new house, second-hand house, rental house, and commercial real estate.

Enterprise type

Real estate and home use advertisement

Pain points of information flow advertising marketing

At the same time as the current industry giants have a serious monopoly on industry traffic, other competing products continue to pour in and seize the remaining traffic

Marketing objectives

The demand of Anju customers is to find accurate regions and active traffic within a limited range and stabilize the expansion

Launch plan

Step 1: Dig deep into the business and find the best classification of intentional words in the industry

Step 2: Mining the best classification of interest and intention word combination

Step 3: According to the test results, use intention labels to expand the targeted range of marketing effectiveness

Display volume increased by 132%

The conversion cost meets the customer's requirements. At present, more than 60% of the account consumption comes from the intention label

Related recommendations

Enterprise special offers start to grab exclusive benefits on a first come, first served basis

*The promotion is only available to new cooperative customers in Beijing, Shanghai, Suzhou, Shenzhen, Foshan, Guangzhou, Dongguan and Tianjin

Get corporate benefits immediately and make an appointment with your exclusive consultant

The promotion can be started in three simple steps
Confirm the promotion intention -- open an account for you -- open your launch
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