About brand
Anjuke is a well-known domestic real estate rental and sales service platform, focusing on real estate rental and sales information services, with the corporate vision of "helping people realize their dream of home", and comprehensively covering four businesses: new house, second-hand house, rental house, and commercial real estate.
Enterprise type
Real estate and home use advertisement
Pain points of information flow advertising marketing
At the same time as the current industry giants have a serious monopoly on industry traffic, other competing products continue to pour in and seize the remaining traffic
Marketing objectives
The demand of Anju customers is to find accurate regions and active traffic within a limited range and stabilize the expansion
Launch plan
Step 1: Dig deep into the business and find the best classification of intentional words in the industry
Step 2: Mining the best classification of interest and intention word combination
Step 3: According to the test results, use intention labels to expand the targeted range of marketing effectiveness
Display volume increased by 132%
The conversion cost meets the customer's requirements. At present, more than 60% of the account consumption comes from the intention label