What is the secret of the products that people have been putting into it one after another?

Have you ever spent a lot of time researching in order to choose a better digital product, but finally found that you can't abandon the old product? Or maybe you bought an iPhone and then bought a MacBook Pro and an Apple Watch?

We usually think that we can choose freely, but our past behavior is highly related to our future behavior. This powerful social impact is called "commitment" and consistency. People always have a tendency to hope to be consistent from beginning to end.

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Users often invest considerable energy and time in a product for various reasons. These invested time and energy will give value to the product. Whether the value is personal information, time or energy, it will increase the probability of being used again in the future. Have you ever spent a lot of time researching in order to choose a better digital product, but finally found that you can't abandon the old product? Or maybe you bought an iPhone and then bought a MacBook Pro and an Apple Watch? We usually think that we can choose freely, but our past behavior is highly related to our future behavior. This powerful social impact is called "commitment" and consistency. People always have a tendency to hope to be consistent from beginning to end.

Users often invest considerable energy and time in a product for various reasons. These invested time and energy will give value to the product. Whether the value is personal information, time or energy, it will increase the probability of being used again in the future. We usually think that we can choose freely, but our past behavior is highly related to our future behavior. This powerful social impact is called "commitment" and consistency. People always have a tendency to hope to be consistent from beginning to end. Users often invest considerable energy and time in a product for various reasons. And these invested time and energy will give value to the product, whether the value is personal information, time or essence.

 b2.jpg

Users often invest considerable energy and time in a product for various reasons. These invested time and energy will give value to the product. Whether the value is personal information, time or energy, it will increase the probability of being used again in the future. Have you ever spent a lot of time researching in order to choose a better digital product, but finally found that you can't abandon the old product? Or maybe you bought an iPhone and then bought a MacBook Pro and an Apple Watch? We usually think that we can choose freely, but our past behavior is highly related to our future behavior. This powerful social impact is called "commitment" and consistency. People always have a tendency to hope to be consistent from beginning to end.


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