Compared with bike sharing, the use frequency of shared umbrellas is low. Because of the weather, there is uncertainty, which is equivalent to relying on the sky for food. Moreover, China has a vast territory, diverse climate, different rainy seasons, shorter rainy season in the north, and longer rainy season in the south. The demand for umbrellas varies greatly. Of course, some enterprises have launched shared umbrella. Even so, the use frequency of shared umbrella is still relatively low, because consumers in subtropical cities have formed the habit of carrying sun umbrellas outside.
Even though the use frequency of shared umbrellas is low, in southern cities with changeable weather, the use frequency of shared umbrellas is very high throughout the year, so there is still a certain market demand for shared umbrellas. How can shared umbrellas be profitable when the utilization rate is relatively low?
At present, there are several ways to make profits from shared umbrellas:
1. Deposit income
The deposit amount of shared umbrella is actually calculated according to the cost of the umbrella. If no special module is added, the deposit will not be too high. Many people have little deposit and usually will not refund the deposit immediately for the sake of convenient use next time. As a result, the deposit is deposited. Enterprises take the deposit as the cost of financing and gain benefits through investment and financing, Annual earnings can rise by at least 10%.
2. Rental income
Under such a low frequency of use, shared umbrellas must be charged, otherwise the most direct profit point will be lost. Shared umbrellas are charged at the standard of 1 yuan and 2 yuan per hour. Different enterprises charge different fees. If they spend 1 hour each time, the enterprises will have 1 yuan and 2 yuan of income. Such consumers are mostly office workers, They want to use the umbrella temporarily to obtain a short-term use right. After using it many times, the cost of sharing the umbrella will be earned back and the profits will be obtained.
#P # Page Title # e#
3. Advertising revenue
There are three ways of advertising revenue: first, the umbrella is divided into outer layer and inner layer, which can be used as advertising carrier to carry out brand diffusion marketing for users and contacts; Second, the umbrella machine is placed in the area with large crowd flow, and the ads can be displayed on the LED scroll screen, which can be targeted according to the scene; Third, the APP platform is a direct visual contact with users, which can be used to accurately advertise by using the age and occupation filled in by the software, and is a good chain entry for brand marketing and e-commerce.
Although the shared umbrella is used less frequently than other products such as bike sharing and shared power bank, its profitable business model can still bring benefits to enterprises.
