The European eye health expert brand Brieye Zhenyuemu has won the first place in the new brand sales growth list and the first place in the sales category of lutein single products on the online e-commerce platform for 23 years, showing a strong development momentum. Recently, invited to the 10th China Guangzhou International Investment Annual Conference, the person in charge of marketing in China said: Brieye will strongly lay out offline channels this year to expand the Chinese market. Recently, it has settled in Weihai duty-free stores, Qingdao and Haikou duty-free stores have actively settled in China, and expand offline sales channels such as Hong Kong and Macao chain pharmacies. This year, the brand has made frequent moves in the Chinese market, which indicates that the brand's commercial territory in the Chinese market is ushering in a new stage of expansion.

As a leader in high-end eye care in Europe, Brieye Zhenyuemu always adheres to the brand concept of "scientific innovation, safe and effective", and provides global users with high-quality "one-stop" eye health solutions. Since entering the Chinese market, the brand has won wide recognition and favor of consumers with its excellent product quality and reputation. Cooperate with Zhongshan Ophthalmology Clinical Joint Research and create a new model for medical research to provide professional and scientific eye health solutions for Asians.

In terms of online channels, Brieye Zhenyueyou has demonstrated strong market competitiveness. Its star product, Brieye Zhenyueyue Children's Lutein, has long occupied the popular list, sales list, and favorable list of mainstream e-commerce platforms such as Tmall Global, JD, and Douyin, with sales exceeding 500000+boxes. In addition, brieye Zhenyue halibut oil lutein, brieye Zhenyue children's wipes and other products have been listed in the top 1 sales list for many times, and are deeply loved by consumers. These achievements fully prove the strong competitiveness of the brieye brand market and the high recognition of consumers.

In addition to the continuous cultivation of online platforms, the European eye health expert brand brieye also actively expands offline channels to provide consumers with a more comprehensive and convenient purchase experience. This year, Brieye officially settled in Weihai duty-free stores. This move not only provides consumers with more convenient purchase channels, but also improves the product exposure and user stickiness through the unique advantages of duty-free stores. While strengthening the brand image, Brieye can respond more quickly to customer needs, improve service quality, refresh user experience, and efficiently realize long-term operation. It further consolidated the brand's position in the Chinese market.

In addition, Brieye was invited to participate in the China Guangzhou International Investment Annual Conference and the Little Red Book Nourishing&Health Care Selection Conference, which not only enhanced the brand's popularity and influence, but also brought more opportunities for the brand to communicate and cooperate with partners inside and outside the industry. So that Brieye products can reach consumers of different ages better and expand the brand's market share in the Chinese market.

Through going hand in hand online and offline, Brieye Zhenyuemu has successfully built a comprehensive and multi-channel sales network, providing consumers with a more convenient and efficient shopping experience. This strategic layout not only improves the competitiveness of the brand, but also lays a solid foundation for the long-term development of the brand in the Chinese market.

In the future, Brieye will continue to increase R&D investment and launch more innovative products to meet the increasingly diversified eye health needs of Chinese consumers. At the same time, the brand will continue to deeply cultivate the Chinese market, actively expand more online and offline channels, and achieve leapfrog growth in brand influence; Inject new vitality into the sustainable development of the Chinese market.