I don't know which aunt summed up SEO as "content is king and the outer chain is king". High quality content can attract users, and is conducive to search engine optimization and good rankings. But the text has nothing to do with the previous, but simply talks about how to make visitors interested in starting websites.
Recently browsed some WordPress official website Most of the displayed user websites have simple themes. In fact, they are simple and poorly designed, which does not meet the aesthetic standards of Chinese people. However, the pictures of each site are very beautiful and eye-catching.
Picture is king
Some domestic We Media do not have any substantive content. They only send a picture of a beautiful woman, which does not even count as the title party. There are hundreds of thousands of views, which is the reason. There is also a picture of the beginning. The content is all compiled, and some people read it with relish.
Most of our website pictures are very casual. Some are screenshots of some software interfaces, which are of poor quality and have no sense of beauty. As a result, no matter how good the content of the article is, it is difficult to arouse people's interest. No matter how well the theme template is designed, it looks messy.
Of course, it really takes time to find a beautiful and suitable picture. I didn't do it myself, but to retain users, high-quality pictures are really important.
The title is Emperor
There is nothing to say about this. Open the homepage of the website. In addition to the picture, it is the article title. Many people think that it is better to display some article summaries. Anyway, when I open a website, I will be attracted by beautiful pictures first, followed by the article title. If you are interested in the content of the title, you can click it. As for the summary, it is basically ignored.
Generally speaking, a website is good. In addition to the content that makes people feel interesting, it is beautiful with pictures that make people happy. As for the website theme template, only the webmaster will care about it. Normal visitors don't care about it at all. It's OK to be neat and concise, because all theme templates are big whiteboards without content.
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