Exhibitors should ensure the effect of participation. Before participating in the exhibition, they should first choose the most suitable exhibition mode. Exhibition methods can be simply divided into group exhibition and individual exhibition.
There are two forms of collective exhibition: one is collective exhibition, which refers to the participation of a country, region or industry in an exhibition as a group, mostly represented by national groups, industry groups and group companies; The second is joint participation. The group consisting of more than two exhibitors forms an exhibition unit, mostly in the form of exhibition groups of upstream and downstream enterprises.
Collective exhibitions generally have special personnel responsible for exhibition organization. It is a good way for small and medium-sized enterprises without exhibition experience and relevant market knowledge and with weak strength, especially in developing international markets. However, collective exhibition will be limited in terms of exhibition area, exhibition time, booth design, exhibition style, staffing, etc.
The opposite of group exhibition is individual exhibition, that is, the exhibitor completes the exhibition work independently. Independent exhibition means that the exhibitor directly participates in an exhibition, which is the most common form of exhibition. It requires not only certain exhibition knowledge and technology, but also certain financial and human resources. However, independent exhibition has greater autonomy, which can design its own characteristics, show its strength and improve its popularity.
Different exhibition methods have different advantages and disadvantages. Exhibitors should choose appropriate exhibition methods according to their own needs and strength to achieve the best exhibition effect.
