How to achieve sustainable development in the fierce market competition? Is to provide quality service! After the financial crisis, construction machinery The industry has experienced a "crazy" marketing stage. Now, more and more construction machinery enterprises are no longer focusing on product The price turns around. Instead, the systematization and branding of services are first put on the agenda and turned into the battlefield of brand services. The establishment of 6S stores and 4S stores of construction machinery across the country has enabled customers of construction machinery to enjoy convenient "one-stop service". The service action carried out by enterprises has ushered in a historic reversal of the service model of the construction machinery industry.
three one : Build the first brand of service in China
On May 11, 2010, the "Sany service, move because of you" Sany service travel ceremony was held in Sany Heavy Machinery Kunshan Industrial Park. This travel activity is to create customized services for customers by Sany Heavy Machinery Co., Ltd. Six patrol columns of Sany Heavy Machinery Co., Ltd. will cooperate with agent The service team went to all parts of the country together construction On site, solve the problems existing in the use of the machine for customers. It is reported that the number of service engineers invested in this activity of Sany Heavy Machinery has reached nearly 1000, the number of special service vehicles has reached 400, and the total number of patrol inspection equipment is expected to reach nearly 10000.
In recent years, with Sany excavating machinery Of sale The total holding volume of Sany excavator market has also increased rapidly. Sany Machine Action has been practicing the service tenet of "all for customers" time after time, returning new and old customers with true feelings, and fulfilling its commitment to provide customers with services that exceed industry standards, Exhibition The service exceeded customer expectations.
Inheriting Sany's fine tradition of building a service system for 15 years, from the first free service phone in the industry to the aircraft carrier opening a 6S store, to the extension of the warranty period to 3000 hours, Sany people have constantly demonstrated their determination and strength to "build the first brand of service in China" with their own efforts. Sany 6S store and "service for thousands of miles" have set a benchmark for brand service in the construction machinery industry.
Mountain and River Intelligence : "Cool in summer" service
In order to enhance the image of Shanhe intelligent products and services, and enhance the confidence and satisfaction of users with Shanhe intelligent excavators, on July 20, the After sales Service Department of Shanhe Intelligent Excavators Business Unit organized the 2010 "cool in summer" Shanhe Intelligent Excavators to serve thousands of miles. from technology The action team composed of production, after-sales and marketing personnel was divided into two small teams in East China and Southwest China, which set out from Changsha to travel to all parts of the country, thus opening the prelude to the large national service visit activity of Shanhe Intelligent "cool in summer". The service personnel respectively visited the areas where users are concentrated, key users and agents, and traveled thousands of miles, lasting about 60 days, to solve customer complaints and difficult problems, train and guide users to use and maintain products correctly, promote the company's brand, and improve users' awareness of products.
With their meticulous service, Shanhe Intelligent Team has made more customers feel a little cool in this hot summer, and set an example for industry brand service.
Lishide: technical service visit
On August 1, the technical service visit team of Luxide Company carried out a five-day service visit activity in Sichuan. The visit team was not afraid of difficulties, fought hard day and night, drove 2800 kilometers to visit various cities in Sichuan, reached an altitude of about 6250 meters, and inspected and serviced Luxide excavators in Wenchuan disaster area in Sichuan, The operation and maintenance of drivers were guided and trained.
Service is not only a means for enterprises to create benefits, but also an important development strategy, reflecting the core competitiveness of enterprises. If an enterprise wants to maintain sustainable and healthy development, it must follow the path of "strengthening its strength with services and promoting its development with services" to improve its core competitiveness and customer trust. In 2010, construction machinery enterprises have been playing the service card, and the service war will be intensified in the future.
