Cross border e-commerce enterprises refer to enterprises that sell domestic goods to overseas consumers through e-commerce platforms. Influenced by the market environment, industry development and competition situation, the current cooperation modes of cross-border e-commerce enterprises include:
1. B2B mode
2. B2C mode
3. C2C mode
4. BBC Free Trade Zone Model
5. Overseas e-commerce direct mail mode.
B2B mode refers to the cross-border trade mode between enterprises. In this mode, cross-border e-commerce platforms serve as a bridge between supply and demand. Domestic suppliers push their products to overseas buyers through the platform, while overseas buyers can find product suppliers that meet their needs through the platform. B2B mode is suitable for large-scale batch purchase, helping SMEs expand international market.
B2C mode means that enterprises sell products directly to overseas consumers. Cross border e-commerce enterprises directly sell their products to overseas consumers by establishing their own overseas warehouses, online marketing, etc. The advantage of this model is that it can better meet the personalized needs of overseas consumers, and at the same time, it can also improve the added value of products and brand awareness.
C2C mode refers to cross-border transactions between consumers. The cross-border e-commerce platform acts as an information intermediary to help individual sellers and overseas buyers conduct transactions. C2C mode is applicable to small-scale transactions and cross-border trade between individuals, creating more sales opportunities and income sources for individuals.
The BBC bonded zone model refers to the cooperation model between cross-border e-commerce enterprises and other enterprises. As platform providers, cross-border e-commerce enterprises cooperate with supply chain, logistics, payment and other related parties to jointly provide one-stop cross-border e-commerce solutions. This model has a strong comprehensive service capability, which can better meet the needs of overseas buyers.
Overseas e-commerce direct mail mode refers to the mode that cross-border e-commerce enterprises directly mail goods from home to overseas consumers. This model eliminates the traditional intermediate links of channels, reduces costs and time, and improves transaction efficiency. The overseas e-commerce direct mail model has broad application prospects in some specific fields and commodities.
The development of cross-border e-commerce enterprise cooperation mode is changing with each passing day. With the change of the market and the progress of technology, there will be more innovative modes.
