How do enterprises and micro enterprises cooperate with Tencent advertising to gain customers in private domain? How to tag Tencent advertising users automatically?

 How do enterprises and micro enterprises cooperate with Tencent advertising to gain customers in private domain? How to tag Tencent advertising users automatically? Tencent advertising enterprises generally have the following four ways to get customers through WeChat: Click here to enter the official website of Sesame Customer Service

1. Only enterprise micro components are added to the official native page components. It is very simple and efficient to add users using official WeChat advertising components by configuring enterprise WeChat customer service at the launch end.

2. The official native page uses both the enterprise WeChat customer service component and the form reservation/smart phone call/online consultation and other components. The regular link is superimposed on the enterprise WeChat to increase the communication contact with users.

3. Guide users to follow the public account, and the automatic welcome message guides users to add enterprises and micro businesses.

4. Direct diversion to enterprises and micro clusters to quickly form communities with short transformation links.

Enterprise WeChat has a perfect marketing function. Combined with the introduction of public domain traffic support from Tencent advertising officials, it can effectively increase the cost of advertising conversion, and at the same time, it is also conducive to the subsequent construction of private domain traffic pool and secondary marketing conversion, maximizing the cost of advertising diversion.

Advantages of enterprise WeChat and Tencent advertising

1. Automatic labeling

In Zhima WeChat, an enterprise assistant, you can set automatic labeling rules according to a certain advertising plan/batch of advertising plans; A unified label can be set for all advertising plans; You can also set different labels according to different advertisers.

After users click Tengxin ads to add WeChat, they will be automatically marked with the set tags. Enterprises can analyze user sources, products of interest and other data according to different tags, and send them to users in groups according to the tags to improve the conversion rate.

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2. Advertising data analysis

After the data is available, enterprises can know the input and output of each advertisement when conducting A/B tests, and determine which advertisement has the highest rate of return; You can also analyze the advertising data of different channels to see which channel is better.

Through the analysis of different advertising data from different channels, help enterprise operators continuously optimize advertising strategies, reduce costs and increase efficiency.

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Enterprise WeChat and Tencent advertising communication process

Before using the data exchange function, the enterprise WeChat background needs to bind a public account, and the public account needs to be bound to the WeChat open platform.

1. Log in to the background of WeChat public account, click the advertiser - Toolbox - Conversion Tracking - Get Conversion Data - Bind the promotion object page, and paste the feedback URL.

2. Click Toolbox - Transformation Tracking - Get Transformation Data, and click Joint Debugging in the list of promotion objects.

3. Confirm the joint debugging data, and click the confirmation button in the advertiser's background if it is confirmed to be correct; If there is a problem, you can turn off the switch and restart the operation or contact customer service.

4. Click Toolbox - Enterprise WeChat Authorization and Customer Management to open "Automatic Attribution Configuration". 8e9e150c948888ff8962710154fb2896_2752x1178.png

This is on the official website of Zhima Xiaofu

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Original article, author: Xiao Zhima, if reproduced, please indicate the source: https://xiaokefu.com.cn/blog/5503.html