What are the advantages of enterprise WeChat drainage? What are the drainage methods of enterprise WeChat?

 What are the advantages of enterprise WeChat drainage? What are the drainage methods of enterprise WeChat? Private domain traffic is a concept opposite to public domain traffic. Public domain traffic includes traffic obtained based on platform algorithms, search optimization, ad space purchase, etc., such as Taobao, Tiaoyin, Fasthand, Weibo, Xiaohongshu, JD, etc.

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Private domain traffic is a concept opposite to public domain traffic. Private domain traffic is an effective supplement to public domain traffic, and it is also a finely differentiated market for public domain traffic. Private domain traffic is identifiable, accessible, and operational.

Private domain traffic includes public account, applet, WeChat group, APP, enterprise WeChat personal account, platform fans, etc. Private domain traffic is not equal to enterprise WeChat personal account, but the best effect is enterprise WeChat at present.

What are the advantages of enterprise WeChat drainage?

1. Low customer acquisition cost

Enterprise WeChat can reach customers for many times, communicate directly with customers, and shorten the distance between enterprises and customers. Compared with the cost of advertising promotion on public platforms, the cost of enterprise WeChat is much lower.

2. Easy to pull new fission

The old customers lead the new to form fission consumption. Repeated repurchases enhance the customer's sense of trust. The old customers also make trust endorsements for the brand to reduce the doubts of new customers.

3. Refined operation

Customers are classified by labeling their notes. For example, they are labeled according to customers' consumption ability, consumption frequency, consumption preference, and promotional activities they have participated in.

What are the drainage methods?

Drainage is generally divided into active drainage and passive drainage.

1. Active drainage

01. Actively add friends. Actively add friends by adding from WeChat friends, sharing business cards to WeChat, or adding friends in batches. It is worth noting that you must pay attention to good words.

For users who have added WeChat, it can be said that in order to prevent fraud, enterprises are unified with enterprise WeChat service customers; Only by adding enterprise WeChat can you receive welfare discounts, etc.

For new customers, pay attention to the setting of the homepage of the enterprise WeChat personal account, such as whether the content displayed in the circle of friends is professional and valuable, and whether the information received is attractive enough, so as to enhance customers' trust in the enterprise WeChat personal account.

How to add friends in batch through WeChat? You can do it in three steps!

02. Actively output valuable and attractive content in user groups Attract users to actively add. For example, to distribute activity information in WeChat groups, you need to add employees to WeChat to receive discounts; To distribute industry dry goods data in WeChat group, you need to add employees to WeChat to receive the full version of data.

2. Passive drainage

01. Content drainage

Push articles of interest to target customers of enterprises on different platforms, guide them to pay attention to the public account, and put the enterprise WeChat QR code at the end of the article on the public account to guide them to add enterprise WeChat.

02. Public number menu bar drainage

Put industry dry goods, welfare prizes, etc. on the menu bar as bait, and guide users who pay new attention to the public account to add enterprise micro collection information.

03. Fission activity drainage

Fission propagation is carried out by means of individual enterprise WeChat fission, WeChat group fission, public account fission, or combination fission.

04. Video number drainage

Now the home page of the video number and enterprise WeChat have been connected. Customers can directly add enterprise WeChat when they watch enterprise videos and are interested in enterprises. The video number profile can also guide customers to add personal WeChat.

05. Video number live streaming

The video account owner who has completed enterprise certification can push enterprise WeChat business cards at any time in the live broadcast room to guide customers to add.

Video number and enterprise WeChat are connected in both directions! How to add enterprise WeChat at one click in the live broadcast room of video number?

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Original article, author: Xiao Zhima, if reproduced, please indicate the source: https://xiaokefu.com.cn/blog/3264.html