How can WeChat ads be refined after fans are transformed?

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How can WeChat ads be refined after fans are transformed?

For those who use WeChat official account as their main business, Drainage is a problem. It is also a problem how to operate the existing fans hierarchically.

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In order to attract people, many people choose to place WeChat ads in various WeChat usage scenarios, such as friends circle, public account, video account, etc. The consumption is often very high. Which advertising scene has the best drainage effect? Which advertising material is realized most? How to find the advertising form with the highest return rate All operators who put WeChat ads have been thinking about it.
 
How can WeChat ads be refined after fans are transformed?
in addition to, How to use the existing transformation data to do the follow-up refined operation for the fans who have already paid attention to?
 
At present, the small customer service has been connected with WeChat advertising data. As long as your public account is connected to the small customer service background, Then you can get all the returned data distinguished by the release plan, including the cumulative number of cashed in people in different plans, and mark the fans with the corresponding labels according to their plans , synchronized to the small customer service background, and used for subsequent mass distribution by tag.
When you start to use this function, you can clearly know the transformation effect of each launch plan, help you accurately launch WeChat ads, and at the same time, label the fans according to the plan, In the later stage, we will continue to carry out refined operation according to the label, Use a complete set of group sending tools for small customer service, such as template message group sending, etc. This cannot be done using the official background.
The following is the access tutorial
 
First need Ensure two prerequisites First, your public account has been connected to the small customer service background; Second, your public account has been opened to advertisers.
How can WeChat ads be refined after fans are transformed?
Then, under the small customer service background – public account assistant – data exchange – WeChat advertising data, open the "WeChat advertising data" button and follow the instructions. Follow the indicated path to return the displayed Feedback URL to the WeChat advertising end and fill in this link at the bound promotion object , and check the prompted fields.
 
How can WeChat ads be refined after fans are transformed?
Specific path: WeChat background – advertiser – toolbox – conversion tracking – obtaining conversion data – binding promotion objects
Then click the joint debugging and confirm the results of the joint debugging to successfully enable WeChat advertising data exchange.
How can WeChat ads be refined after fans are transformed?
The plan ID and corresponding data are obtained in the small customer service background. Since the advertising plan name cannot be obtained through the interface, you need to manually set the advertising plan name corresponding to the advertising plan ID. The corresponding relationship between the advertising plan and the advertising plan ID can be viewed in the background of the advertiser.
 
How can WeChat ads be refined after fans are transformed?
Small customer service WeChat advertising data exchange function and official advertising management page The biggest difference is that we can get the plan realization data and label the fans. Fans transformed from different plans can have different labels, In the later stage, we can use a complete set of mass distribution operation tools of Sesame customer service to further activate and transform fans who have been followed through advertising according to the label.
 
If we don't use this tool, when fans follow the public account from the advertising channel, we can't identify which fans follow through which plans in the later stage, so we can't carry out the follow-up refined operation.

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How can WeChat ads be refined after fans are transformed?

Original article, author: Xiao Zhima, if reproduced, please indicate the source: https://xiaokefu.com.cn/blog/2988.html

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